TUI gains momentum in Southeast Asia: Signing of TUI Blue Medini Johor in one of Malaysia’s vibrant urban destinations
TUI is consistently pursuing its global growth strategy
Second hotel in Malaysia will draw new guests from across Asia
TUI Cruises and TUI Musement create unique travel moments both at sea and on land
An emerging holiday destination continues to grow: TUI Group has signed a management agreement for its second TUI Blue hotel in Malaysia. TUI Blue Medini Johor is scheduled to open its doors in August 2026, further strengthening TUI’s presence in Southeast Asia. This new project follows the launch of TUI Blue Haven Ipoh, which opened in September 2024 as the first TUI branded hotel in Malaysia. The second hotel is located in Medini, a central business district in the Iskandar Puteri area of Johor Bahru. It is close to Legoland Malaysia, a renowned international attraction, as well as other family-friendly activities. The area combines leisure and business opportunities and boasts excellent connections to Singapore, with its multiple travel options. TUI Blue Medini Johor offers 214 stylish designed rooms, a pool area, a gym, a restaurant, meeting rooms and a co-working space.
“Malaysia continues to attract holidaymakers not only from neighbouring Asian countries, but also from Europe”, says Peter Krueger, CEO Holiday Experiences at TUI Group. “We are therefore delighted to expand our diverse portfolio of holiday experiences with the introduction of our own hotel brands. With our expertise in crafting authentic holidays, we are proud to contribute to the tourism growth and look forward to forging new partnerships in the region.”
Through this comprehensive Malaysian portfolio, TUI Group continues its tradition of connecting international travellers with memorable experiences in some of the most enchanting destinations in Southeast Asia.
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About TUI Blue
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 33 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company. Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
