TUI cooperation with Mindtrip: AI travel inspiration becomes a bookable reality
- TUI products bookable in AI-generated trips on Mindtrip
- AI-inspired booking of package holidays with all the benefits and safeguards of the EU Package Travel Directive
„This marks a new approach in distribution: theoretical, AI-generated suggestions are becoming commercial reality. The partnership gives us important early insights into AI-based travel sales – benefiting all our sales channels, whether digital or offline,’ explains Mircea Tudose, Managing Director Expansion Businesses, TUI Markets + Airline. Currently, flights and hotels can be combined via TUI on Mindtrip. After clicking on the ‘Book with TUI’ button, additional services such as transfers, car hire or excursions can be added. ‘Book with TUI’ is currently available in Belgium, Germany, Ireland and the Netherlands. „By working with Mindtrip, we are learning how travellers interact with intelligent AI assistants and how we can further develop our offering – in our app, on our website or in our travel agencies,“ adds Tudose.
Mindtrip users begin their travel booking by simply asking Mindtrip questions like “Where should I go in December?” or “Find me a boutique hotel in London near shopping streets.” The platform responds with personalised suggestions, interactive maps, and rich content including hotels, restaurants, experiences, and transportation options. Travelers can then build their itineraries by dragging and dropping elements, viewing photos, seeing distances on a map, reading reviews, inviting co-travelers and customizing their plans—all within a single interface. Through the new TUI booking button, customers can now also book packages directly on the website, bridging inspiration and transaction in one seamless experience.
Travel technology company Nezasa plays a critical role in this collaboration by providing the engine that maps AI-generated itineraries to real-time inventory enabling them to be fulfilled through TUI’s vertically integrated offer. The trips are made available via the ‘TUI Tours’ platform developed jointly by Nezasa and TUI. This platform is aimed at both travel agencies and TUI's online customers and allows flexible trip combinations to be put together in real time. TUI Tours also uses AI technology to support travel agencies in creating individual trips.
“This three-way partnership is a shining example of what’s possible when you bring all aspects of the trip planning process together in one place,” said Andy Moss, Co-founder and CEO of Mindtrip. “It’s just the beginning of a new era in travel — where inspiration, planning, and one-click checkout can all happen seamlessly through the power of AI. TUI and Nezassa have been incredible partners in making that vision a reality.”
The partnership highlights TUI's unique competitive advantage: its integrated business model, which allows the company to accompany travellers throughout their entire journey – from booking at a travel agency or on a digital platform to the flight and hotel stay. This enables a level of personalisation and data-driven service that few competitors can offer. The cooperation also shows how TUI is making package holidays fit for AI-inspired booking with its comprehensive support in the event of a crisis and protection for travellers.
About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 25 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
