June 13, 2025

TUI combines holidays and lifestyle: new brand shop successfully launched

Corporate
Hanover, 13 June 2025 – From now on, the famous TUI smile is not only available when travelling, but also at home. TUI is presenting its own brands together in an online shop for the first time. Whether it's a TUI beach bag, a TUI Blue rubber duck or Robinson tennis socks: The TUI, TUI Blue, TUI Magic Life and Robinson brands are represented there with a wide range of lifestyle products related to holidays. The TUI Lifestyle Shop is now available at https://shop-tui.com.

The new shop combines the best of all TUI brand worlds – with carefully selected items that stand for relaxation, exercise, style and joie de vivre. Customers can expect high-quality products with an exclusive character: a special highlight of the range is the TUI HORZN suitcase, which impresses with its design, functionality and quality. In addition to limited collections and seasonal offers, travel agencies and sales partners also benefit from attractive special conditions and access to exclusive products.

‘We want to establish TUI as an international leisure brand – not just for holidays, but also in the everyday lives of our customers,’ says Mario Kriebel, Head of Global Payment & Travel Management at the TUI Group and responsible for the Lifestyle Shop. ‘With the TUI Lifestyle Shop, we have created a new brand experience that combines travel, sport and lifestyle.’

The range will be continuously expanded to include exclusive items and brand collaborations. At the same time, TUI is constantly developing the technical platform with the aim of offering a modern, intuitive and inspiring shopping experience.

To mark the launch of the new TUI Lifestyle Shop, there is a prize draw on TUI’s global LinkedIn page, where the shop's most popular products will be raffled off. The main prize is a TUI HORZN suitcase worth 399 euros and four merchandise packages worth 150 euros each. The competition runs from now until Monday, 30 June 2025.
New TUI Lifestyle Shop Prize Draw – Terms and Conditions

Please read these T&Cs carefully before entering the competition. By entering you indicate that you accept these terms and conditions and you agree to be bound by them.

  1. Promoter’s Details: TUI is a trading name of TUI AG (the “Promoter”), a member of TUI Group. Registered office: Karl-Wiechert-Allee 23, 30625 Hannover, Germany.
  2. Eligibility: This competition is open to anyone, who is eighteen (18) years of age or older. Employees and immediate family (defined as parents, children, siblings, spouse and life partners) of the Promoter or its affiliates, subsidiaries, advertising or promotion agencies are not eligible to enter this competition.
  3. How to Enter: Internet access required to participate. To enter you will need to visit https://www.linkedin.com/feed/update/urn:li:activity:7339212672552366080, and comment below the LinkedIn post with your favourite item from the TUI Lifestyle Shop. Only one entry is allowed per person. No purchase is necessary. No entries from agents or third parties or entries automatically generated by computer will be accepted. Incomplete or corrupted entries will not be accepted. Entries will only be accepted if they comply with all entry instructions.
  4. Use of Data: All details provided by you will be held by the Promoter and used in accordance with these terms and conditions and the Promoter’s Privacy Notice available at www.tuigroup.com/en-en/meta/privacy.
  5. Dates: The competition closes on 30th June 2025. All entries must be received by 11:59 p.m. CEST on 30th June 2025.
  6. Receipt of Entries: The Promoter cannot be held responsible for network, computer or software failures of any kind, which may restrict or delay the sending or receipt of your entry. The Promoter is not responsible for entries not received and/or any lost entries.
  7. Prizes: The prizes are one TUI HORZN suitcase worth 399€ and four hand-picked merchandise packages worth 150€ each, each containing a TUI BLUE suitcase organiser, a ROBINSON FLSK water bottle, a TUI MAGIC LIFE hammam towel, a pair of TUI sunglasses and a TUI rucksack.
    The prize is not transferable and no alternative will be offered.
  8. Selection of winners: The winners will be chosen at random from all eligible entries.
  9. Notification: The winners will be notified by comment within three days of the closing date with instructions on how to claim their prize. If a winner cannot be contacted or is unable to accept their prize, the Promoter reserves the right to choose another winner from eligible entries received.
  10. Winner details: Details of the winners (full name and country of residence) will be shared publicly. Winners must inform the Promotor if they wish to decline publication of this information. Winners may be required to participate in post-competition publicity.
  11. General: The Promoter reserves the right to amend the competition in exceptional circumstances. All entrants agree to abide by these terms and conditions and the Promoter reserves the right to exclude entrants for any breach of these terms and conditions. The Promoter’s decision is final and no correspondence will be entered in to. Legal recourse is excluded.
About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 33 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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