June 23, 2025

TUI acquires 20 per cent stake in Bentour Reisen - Bentour Reisen receives 20 per cent stake in TUI subsidiary Nazar Nordic AB

Corporate
  • Türkiye specialists: Share swap between TUI subsidiary Nazar Nordic (Malmo/Sweden) and Swiss company Bentour Reisen
  • Both companies operate in similar destinations but serve different customer and source markets
  • Nazar is an all-inclusive travel specialist in Northern Europe, while Bentour Reisen is a family-run Swiss tour operator for German-speaking countries
Hannover/Zurich/Malmo, 23rd June 2025: Bentour Reisen is acquiring 20 per cent of the shares in Nazar Nordic AB, while the TUI Group is acquiring 20 per cent of the shares in Bentour Reisen AG (Zurich, Switzerland). The agreements were signed today. The transaction is subject to approval by the antitrust authorities.

Both Nazar and Bentour Reisen offer high-quality holiday products with a focus on all-inclusive trips to Türkiye and Greece. However, they operate in different markets. Bentour Reisen is active in the German-speaking markets of Austria, Switzerland and Germany, while Nazar concentrates on the customer and source markets of Denmark, Norway, Sweden and Finland.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

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