The Banksy Effect: TUI Musement Reveals 10 Most Popular European Cities for Street Art Lovers
The artist «strikes» again: a new an unseen work of art sparks global interest
Analysis: Study based on Instagram posts
Themed experiences: Urban art tours are on the rise and offer a unique way to discover a destination
With the rise of street art, streets, squares, and walls have transformed into open-air galleries. The latest creation by Banksy is just another example of how this form of artistic expression has taken over urban landscapes.
*Methodology: The ranking was based on European cities with more than 380,000 inhabitants. The number of posts for the two most popular street art-related hashtags for each city were added up: #streetartX and #Xstreetart. For example, for Madrid, the hashtags #streetartmadrid and #madridstreetart were analysed. Both the original city name, and its English translation, were included, selecting the most popular option. The analysis was conducted in May 2025.
Ranking – Number of Instagram Posts:
Paris: over 1,888,000
London: over 1,182,000
Berlin: over 633,000
Barcelona: over 430,000
Lyon: over 188,000
Hamburg: over 184,400
Bristol: over 165,600
Rome: over 163,800
Lisbon: over 154,200
Madrid: over 147,000
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