July 6, 2025

Summer in the Alps Begins: ROBINSON FIEBERBRUNN Opens Its Doors

Hotels & Resorts
  • Festive opening weekend featuring a Falco tribute show and star DJ
  • Year-round appeal: active summer holidays and ski adventures in winter
  • Perfect blend of entertainment, sport, wellness and culinary delights
Hanover, 6 July 2025 - Nestled in the picturesque Pillersee Valley in Tyrol, ROBINSON FIEBERBRUNN has officially opened its doors, expanding the premium club provider’s Austrian portfolio to four resorts. The new club is exclusively for guests aged 18 and over and is ideal for those seeking a combination of relaxation and outdoor activity – both in summer and winter. The first guests were welcomed with a festive opening programme.
Kicking off the season with Falco – and an apple tree
The opening ceremony took place with the traditional ribbon-cutting, led by ROBINSON Regional Director DACH Andreas Stechl, Club Director Nathalie Huwe, and Mayor of Fieberbrunn Dr Walter Astner. In a symbolic gesture of growth and new beginnings, they joined the first guests in planting a fruit tree. The evening continued with a welcome aperitif, followed by the ROBCarpet dinner. Later, guests were treated to a live performance by Axel Herrig, paying tribute to Austrian pop icon Falco. The opening weekend concluded with a headline DJ set from MOGUAI, delivering an electrifying party atmosphere.
A true all-rounder: Alpine summer escape meets winter wonderland
In summer, ROBINSON FIEBERBRUNN is the perfect base for hiking, mountain biking or climbing. The surrounding region also boasts excellent golf courses, making it a great choice for golf enthusiasts. In winter, the focus shifts to snow sports: with direct ski-in/ski-out access to the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn, one of Austria’s largest ski areas, guests can enjoy seamless entry to 270 km of slopes. Cross-country trails, sledge runs and a snowboarding park are also just moments away.

Bernd Mäser, Managing Director of ROBINSON, comments: 'ROBINSON FIEBERBRUNN is a perfect addition to our Austrian portfolio and offers our guests top-quality opportunities for active holidays all year round. Demand for premium club holidays in the Alps continues to grow – and with this opening, we’re strengthening our presence in a region that is strategically important for ROBINSON.'

Modern comfort with alpine charm
The existing hotel complex, comprising 144 stylishly appointed rooms, has been renovated and adapted to reflect the signature ROBINSON concept. Upgrades include a newly designed bar and buffet area, a spacious event zone with dance floor. For complete relaxation, guests can enjoy the modern indoor pool, indulge in the extensive WellFit Spa, or stay active in the fully equipped fitness studio. Business travellers will benefit from dedicated conference facilities. As part of the full-board 'made by ROBINSON' concept, guests can enjoy a vibrant mix of Austrian cuisine and international food trends.
For spontaneous travellers: summer’s still calling

While winter bookings are already strong, spontaneous travelers still have a chance to experience a summer getaway — a limited number of rooms are available in July, August, and September.

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Robinson Club GmbH, a subsidiary of the TUI Group, is headquartered in Hanover, Germany. As a leading brand in the premium club holiday segment, the company is recognized for its exceptional quality and service. Its portfolio includes 26 ROBINSON clubs and 16 TUI MAGIC LIFE clubs across 15 countries, offering guests outstanding vacation experiences worldwide.

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