RIU celebrated their 25th anniversary in Mexico in style with a party in Guadalajara for 300 people
The party kicked off with a sophisticated cocktail on the pool terrace with entertainment from the renowned Mariachi Corona band, and a spectacular son et lumière projected onto the hotel’s façade which ran through the most emblematic cultural items and hotels of each state where RIU is present. Following this the guests went down to the Guadalajara Hall where they were served an elegant dinner with an ample selection of wines and spirits.
The real surprise of the night was the Riu Party. For the first time since its launch in 2018, the Riu Party left the confines of its holiday hotels to fill the large Guadalajara Hall with music, dancing, acrobatics, light shows, cold fireworks, confetti and a tremendous amount of vitality. The party guests got to experience 15 minutes of what the Pink Party, White Party, Neon Party and Jungle Party options offer RIU guests in more than 20 hotels. Just as in the hotels, the guests joined in the party dancing to the music with balloons, the flashlights on their mobiles and glow sticks. The Riu Party got everyone into the party mood and filled the dancefloor for the Live Band Covers concert, who have been livening up the best parties in the city of Guadalajara for years.
This event will be remembered for years to come for the sheer number of people in attendance and the amount of work that went into creating a moment to enjoy and celebrate, the real icing on the cake of a year of celebrations in honour of Riu’s 25th anniversary in Mexico, which kicked off with a breakfast club in Acapulco’s Tourism Fair in May.
Mexico is Riu’s top destination in all aspects. It all started in 1997 with the Riu Yucatán in Playa del Carmen (Quintana Roo) and 25 years on, RIU now has 22 hotels across five states: Baja California, Sinaloa, Jalisco, Nayarit and Quintana Roo. All in all, RIU has some 13,000 rooms in Mexico and works with more than 10,000 of its people, representing 40% of the total RIU staff: Mexicans are RIU’s most important collective. And not only is it the main international destination, but Mexico is also the third largest target market for RIU with over 800,000 clients in 2022.
About RIU Hotels & Resorts
The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 74% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 98 hotels in 21 countries. In 2024, the chain welcomed 6,7 million guests and provided jobs for a total of 38.055 employees. RIU is currently the world's 40th ranked chain, one of the Caribbean's most popular, and the fourth largest in Spain in number of rooms.
