Race-cation is a Gen Z trend: TUI Palma Marathon Mallorca 2025 sold out
One of the island's most important events: tens of thousands of guests and 8,500 runners expected on 19 October
More colourful than ever: participants travel from over 70 countries, with a record 46% of women taking part
More running events on offer: the TUI Cyprus Marathon and the TUI Rhodes Marathon will take place in early 2026.
For the first time in the history of the marathon – which was founded by TUI over 20 years ago – all distances are fully booked well in advance of race day. The 1,500 starting places for the marathon were the first to go, followed by 4,700 participants in the half marathon and 2,300 runners in the 10-kilometre race.
The participant profile has also changed: for the first time, the largest age group is Generation Z – 25–29 years old – a significant shift from the previous average of 40–45 years. The TUI Palma Marathon Mallorca also remains the leader in terms of female participation: almost every second participant is female, and in the 10-kilometre run, the figure is as high as 54%. The majority of participants travel from over 70 countries around the world. Most participants come from Germany (39%), followed by the United Kingdom (21%). In addition, around 1,000 TUI colleagues from all over the world are expected in Palma to celebrate the famous red smile together.
For its 21st anniversary, the TUI Palma Marathon Mallorca is not only the largest running event in the Balearic Islands, but also a celebration for the whole city. Runners, groups of friends and families enjoy Palma at its best – with culture, history and a lively atmosphere that extends far beyond the finish line. The TUI Palma Marathon Mallorca has long been considered one of the most iconic marathons in the world by running experts.
The TUI Palma Marathon Mallorca is being organised in its 21st year by Kumulus, with TUI as title sponsor and founder of the marathon. The event is supported by the Palma government, the Balearic Government's Sustainable Tourism Tax Fund, the Fundació Mallorca Turisme and partners such as Proa Group, Zafiro Hotels, 361º, Fornes Logistics and Ports de Balears.
‘Race-cations’ remain on trend: more TUI marathons now available to book
The demand for running events in holiday destinations continues to rise, with the number of participants in the three TUI marathons around the Mediterranean growing by more than 20% per year.
If you're keen to run a marathon in a sunny Mediterranean holiday destination, you should snap up tickets for the next TUI marathons now: The TUI Cyprus Marathon will take place on 7 and 8 March 2026, and the TUI Rhodes Marathon on 26 April 2026. Tickets and matching holidays are available at all travel agencies (tickets via TUI Musement), in the TUI app and on the TUI website.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
