New European escapes: TUI adds new hotels in travellers’ favourite destinations
Four hotel openings across Europe in spring 2026, supporting the strategy to deliver differentiated products
Three TUI Blue hotels in Italy, Spain and Türkiye
Turkish partner Akra reveals new build in Didim, Türkiye
Alongside dynamic growth in long-haul destinations, TUI Group is also enhancing its portfolio with carefully selected new hotels in Europe. These additions are set to open in spring 2026. Three hotel agreements have been signed: TUI Blue Pardu in Italy, TUI Blue Yaramar in Spain, both scheduled to open in May 2026; and TUI Blue Maviss in Türkiye, set to welcome guests from April 2026. In addition, TUI Group's Turkish partner Akra Hotels will unveil its newly built property, Akra Didim, on the Turkish Aegean coast in April 2026.
“While TUI Group continues to pursue dynamic growth in long-haul markets such as Asia, Africa and the Americas – where we are actively targeting new customer segments– Europe remains a key pillar of our business. With a loyal guest base and enduring appeal, we are committed to growing our differentiated product offering across the region”, says Peter Krueger, member of the TUI Group Executive Board and CEO Holiday Experiences. “These new hotels in three of our guests’ favourite destinations are a welcome enhancement to our portfolio.”
TUI Blue Pardu, a newly constructed resort, is scheduled to open in May 2026. The resort is located in the southern region of Sardinia between local villages and stunning beaches, offering visitors an ideal base to explore the island. The hotel will comprise 145 rooms and include a TUI Kids Club, inviting families to spend their holidays in the warm sun of Italy. A buffet and à la carte restaurant will be available to cater to guests' culinary needs, complemented by two bars in the establishment. For guests seeking physical activity, TUI Blue Pardu will offer a comprehensive range of sports facilities, including a tennis court, a paddle court, and a football pitch.
TUI Blue Yaramar will open its doors in May 2026 as an adults-only hotel with 225 rooms. The newly refurbished hotel is located in Fuengirola on the Costa del Sol, offering a prime location on the 10 kilometers long promenade opposite the beach. The property features an expansive swimming pool with ocean views, as well as three bars and two restaurants: one à la carte and one buffet restaurant. In addition, TUI Blue Yaramar features a well-equipped gym and a range of group fitness classes, including aqua training and yoga. The resort also offers a variety of entertainment options, such as live music, cultural shows and themed nights, to ensure a multifaceted experience for all guests.
TUI Blue Maviss is a newly built property with 499 rooms nestled along the southern Mediterranean coast of Türkiye in Belek, a destination that blends natural beauty with a rich cultural heritage.The hotel will feature three à la carte restaurants and several swim-up rooms, and it has been designed with families in mind, complete with a TUI Kids Club.This sun-drenched coastal getaway boasts wide beaches and rejuvenating thermal baths.
In April 2026, another hotel will welcome guests in Türkiye: Akra Didim Resort & Spa, part of TUI Group’s portfolio, is renowned for its commitment to culinary excellence. The hotel is located in the western part of the country, on the Turkish Aegean coast, and invites guests to explore Didim’s rich history and stunning landscapes. The hotel is also renowned as a premier destination for sports enthusiasts, offering world-class tennis, padel, and pickleball courts. The resort features a variety of room types, from different deluxe rooms to suites with pool and jacuzzi, as well as Priene Houses designed for both adults and families, comprising 359 rooms in total. In addition, Sarnıç Spa & Wellness Center offers everything from the traditional Turkish hammam to Watsu, Thalasso, and Kneipp wellness therapies. Akra Didim Resort & Spa will be open all year round, offering guests a refined hospitality experience in every season.
With these developments, TUI Group strengthens its position as a leading provider of holiday experiences. TUI Hotels & Resorts’ portfolio includes over 450 resorts worldwide and maintains a strong presence in Europe, with more than 230 hotels across 12 countries.
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About TUI Blue
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
About Akra
Akra Hotels is a premium hotel brand that combines modern design and personalised service. With a destination focus on Turkey, Akra Hotels is known for its strong emphasis on culinary excellence, featuring a variety of restaurants and bars. Holiday guests become a part of the sincere Mediterranean culture and service. Akra is part of TUI's Bartu joint ventureand a regional brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 33 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
