Navitaire and TUI Airline to shape next-generation airline retailing together
Stratos, an advanced modern airline retailing solution, delivers comprehensive capabilities across product, offer, cart, order, and traveler management
TUI Airline, one of Europe’s leading leisure airline groups, will be a launch customer for Navitaire Stratos, the next-generation retailing portfolio built for low-cost carriers (LCCs) and hybrid airlines.
Navitaire, an Amadeus company, has worked with TUI for more than two decades to deliver an improved travel experience across the group’s airlines. The latest phase of this collaboration introduces new functionalities such as a modern shopping cart feature, allowing travelers to search for offers, save their selections, and return later to complete their order with up-to-date pricing. This innovation mirrors the convenience of leading e-commerce platforms, making it easier for travelers to plan and adjust their journeys. Additionally, TUI Airline will be able to offer personalized recommendations and smooth access to third-party services - such as car rentals, activities, and accommodation options – directly through their websites. This means travelers have more tailored choices at every step.
Aligned with IATA Offer and Order standards to power modern retailing practices, Navitaire Stratos is being built on a flexible, cloud-native technology stack. Powered by an open architecture and leveraging Artificial Intelligence (AI) capabilities, it combines flexibility with resilience, helping TUI Airline innovate faster, operate efficiently, and stay competitive in an evolving market.
With Navitaire Stratos, TUI Airline can boost revenue by making product offers more relevant, improving conversion, and driving extra sales through smarter upsell and cross-sell recommendations, including partner content via industry-standard frameworks. Navitaire Stratos’ modern technology with built-in automation increases business agility.
TUI InfoTec, the TUI Group IT subsidiary, will lead the collaboration with Amadeus.
About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 30 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
