Marella Cruises launches third trade wide incentive 'Make it on Marella' after two successful years

June 4, 2026

Marella Cruises

Marella Cruises, TUI’s UK cruise line, is bringing back its trade-wide incentive, ‘Make it on Marella 2027’ for its third consecutive year in a row where 23 lucky agents, who make the most bookings for the ocean cruise line can win a place on Marella Discovery to sail the Caribbean islands in 2027.

The incentive will open from 4 June 2026 – 31 December 2026, where the top 20 agents, plus three ‘Wild Card’ agent places, which are selected by a judging process by the Marella Cruises trade team, will win a trip onboard Marella Discovery, sailing from its homeport of La Romana, Dominican Republic on the seven-night ‘Colours of the Caribbean’ itinerary on 2nd March 2027.

The prize winners will enjoy a full itinerary porting at several Caribbean hotspots, calling in the Dominican Republic, Antigua and St Kitts. The package include flights, transfers and tips included, as well as Marella’s all-inclusive treatment as standard to sample the wide-range of food and drink options onboard.

The trip will be hosted by representatives of Marella Cruises to immerse agents in the product offerings onboard and share insights about the ocean cruise line, providing agents have first-hand knowledge on how best to sell to their customers in future.

Last year, there were over 3,000 agent entries and this year, Marella Cruises hopes to see even more entries from independent agents. To enter, agents will need to submit their own Marella Cruises package bookings on a digital form here and a leaderboard will be crafted by the cruise line to ensure agents are aware of their placements.

Chris Hackney, CEO at Marella Cruises said: “We are excited to be returning with our trade incentive for the third year in a row, offering 23 places onboard Marella Discovery in 2027. Not only do we want to reward our valued travel agents an immersive trip onboard our ships, but this is a great opportunity to further understand what they can offer to their customers, whilst also experiencing the great Caribbean itineraries we offer.”

Marella Cruises is part of TUI Group. It is the third largest cruise line in the UK. As of 1 June 2023, there are five ships in the Marella Cruises fleet, Marella Discovery, Marella Discovery 2, Marella Explorer, Marella Explorer 2 and the newest ship to the fleet, Marella Voyager. Marella Cruises offers its customers all-inclusive as standard with all tips and service charges included, customers enjoy an unrivalled level of service and award-winning entertainment. Marella Cruises has also received accolades in Good Housekeeping Reader Recommended for onboard service since 2019.

June 4, 2026