Learning to Swim on Holiday: TUI MAGIC LIFE Launches MyMo SwimClub for Summer
TUI MAGIC LIFE opens the 2026 summer season with a new family offering
Educational swim programme for children aged four and above
The concept will initially be introduced in the clubs TUI MAGIC LIFE Jacaranda, Masmavi, Belek, and Penelope Beach
With the new MyMo SwimClub, TUI MAGIC LIFE is expanding its family offering to include an educational swim programme for children. The aim is not only to provide young guests with unforgettable holiday experiences, but also to teach them an important life skill: safe and confident swimming.
The new MyMo SwimClub is designed for children aged four and above and combines professionally guided swim lessons with the relaxed atmosphere of a family holiday. The concept focuses on a clearly structured learning programme, individualised support, and a playful approach to the element of water.
Children can look forward to a swimming programme with two progressive learning levels. The first phase focuses on water familiarisation, where children build confidence and discover their enjoyment of water. In the subsequent stage, they learn fundamental swimming techniques such as freestyle, breaststroke, and backstroke. Lessons take place in small groups of up to five children to ensure intensive supervision and lasting learning outcomes.
At the start of the 2026 summer season, the MyMo SwimClub will be introduced at the TUI MAGIC LIFE clubs Jacaranda, Masmavi, Belek, and Penelope Beach. A gradual expansion to additional family resorts is also planned.
With the MyMo SwimClub, TUI MAGIC LIFE once again reinforces its commitment to high-quality family offerings and creates lasting holiday experiences that extend well beyond the duration of the trip.
For more than 50 years, ROBINSON has stood for premium club holidays with a strong experiential focus. In 26 clubs worldwide, the brand combines high-quality gastronomy, sophisticated entertainment and tailored sports and cultural activities with a special emphasis on community. ROBINSON caters to couples, solo travellers, groups and families who value quality and unique experiences during their holiday.
TUI MAGIC LIFE offers one of the most comprehensive all-inclusive concepts on the German market. Its wide range of sports and entertainment activities ensures a varied holiday experience for families, solo travellers, couples and groups – with sport, entertainment and culinary delights all included. All 16 clubs are located directly by the sea and each features its own distinctive profile and focus.
