I’m a TUI travel agent - this is the biggest cruise mistake Brits always make | TUI Group - One of the world's leading tourism groups

July 22, 2026

I’m a TUI travel agent - this is the biggest cruise mistake Brits always make

Marella Cruises

A TUI travel agent who has helped hundreds of Brits book their dream cruise getaways on Marella Cruises, TUI’s UK cruise line and other cruise lines, is lifting the lid on the most common cruise mistakes and why many holidaymakers are getting it wrong.

Michelle Kirkham, Retail Manager at TUI’s Brighton Holiday Store, who has worked at TUI for 38 years, says “First-time cruisers are often put off by outdated myths, when the reality is completely different.”

“People still think cruises are formal, old-fashioned or just for older travellers,” she said. “But modern ships are like floating resorts. There’s something for everyone, whether you want relaxation, adventure or a lively atmosphere.”

As more Brits look to cruise holidays, Michelle says one mistake stands out above the rest.

“The biggest error people make is choosing purely based on price”, she explained. “A cheaper deal isn’t always better if it doesn’t match what you want from your holiday. The secret is picking the right ship and experience first.”

According to Michelle, first-time cruisers should prioritise the ship over the itinerary.

“You spend most of your time onboard, so the ship really shapes your holiday. Whether you want something relaxed, family friendly or adults only, that choice makes all the difference.”

She also revealed many customers misunderstand what’s included in the price.

“Your accommodation, main meals and entertainment are covered, but things like drinks packages, excursions and WiFi can cost extra. Planning for that upfront makes everything stress-free.”

Cabin choice is another area where Brits can upgrade their experience.

“If your budget allows, go for a balcony cabin. It gives you space, privacy and those incredible sea views. It really elevates your first cruise.”

Once onboard, Michelle says there’s one thing that surprises people the most.

“It’s just how easy it all feels. No packing and unpacking, incredible service and endless choice. People settle into cruise life almost immediately.”

Her top tip for first-time cruisers is simple.

“Plan the essentials but don’t overthink it. Cruising is designed to be effortless. Once you’re onboard, relax and enjoy it.”

Michelle recommends for first time cruisers a Mediterranean itinerary, such as Marella’s Highlights of the Mediterranean, which takes in iconic cities like Rome, Florence, Pisa and Barcelona in one trip. “It’s got real bucket list appeal,” she said. “You’re seeing some of Europe’s most famous destinations in one holiday, with minimal sea days, so there’s always something to explore. It’s a brilliant introduction to cruising.”

With expert guidance from agents like Michelle and a wide choice of sailings, more Brits are discovering just how easy and enjoyable their first cruise can be. Marella Cruises offers all inclusive as standard, with tips and service charges included in the price, alongside an unrivalled level of service from start to finish.

Marella Cruises is part of TUI Group. It is the third largest cruise line in the UK. As of 1 June 2023, there are five ships in the Marella Cruises fleet, Marella Discovery, Marella Discovery 2, Marella Explorer, Marella Explorer 2 and the newest ship to the fleet, Marella Voyager. Marella Cruises offers its customers all-inclusive as standard with all tips and service charges included, customers enjoy an unrivalled level of service and award-winning entertainment. Marella Cruises has also received accolades in Good Housekeeping Reader Recommended for onboard service since 2019.