From hot springs to skiing experiences: TUI's hotel range in China is growing
Grand opening of TUI Blue Xiamen Seaside Hot Spring
TUI Blue signed first ski resort in China
Expansion with six new hotels within one year
Chen Aiqin, president of Yongtongchang Group and owner of the hotel, says: “Over the past decade, we have dedicated our passion, dreams, wisdom, and hard work to this hotel, creating a sense of pride and a meaningful legacy. As we celebrate this transition to TUI Blue, I truly believe it will become a vibrant symbol of Xiamen's tourism industry. I’m confident that TUI's presence will shine brightly in China's tourism landscape. With our partnership with TUI Blue, we look forward to a promising future together, writing a new chapter and bringing a new era of success to this beautiful land of Xiamen.“
Artur Gerber, Managing Director TUI Hotels & Resorts, add: “We are delighted to welcome this hotel to the TUI Blue family, adding a new holiday destination to our portfolio. Thanks to the trust of our partners, we are rapidly expanding our footprint in China. Together we create new holiday experiences for international tourists but of course we also appeal to guests who spend their holidays in their own country.”
In addition, the group will also open its first ski resort in China. TUI Blue Keketuohai Sanbaisuo, located in the north-west of the country, will join the portfolio later this year. The Altay Region features a diverse landscape and offers the longest snow season in Asia. The neighbouring Keketuohai ski area will open for 210 days a year and has 23 slopes with a total length of 61 kilometres. There are a total of 80 ski trails planned, summing up to 121 kilometres.
One year ago, the first TUI Blue hotel was launched in China. Since then, TUI Hotels & Resorts has opened a total of six hotels in the country, including one under the TUI Suneo brand. Further growth is planned and more hotels of the group’s popular leisure hotel brands will open in the coming months and years.
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About TUI BLUE
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its over 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 18 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with 125 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
