
With the opening of The Mora Singapore in September 2026, TUI Hotels & Resorts marks the Asian debut of its brand redefining what modern luxury hospitality feels like today. Nestled within the Labrador Nature Reserve, the hotel offers a tranquil retreat just 10 to 15 minutes from the country’s vibrant heart. Set in a colonial bungalow style, the property features 20 guest rooms and suites, an outdoor swimming pool, and an indoor jacuzzi. A neighbouring building offers an executive lounge, a bar, and two restaurants.
“Singapore is the perfect destination for The Mora’s Asian debut. Located in one of Asia’s most vibrant and cosmopolitan gateway cities, the hotel will introduce The Mora’s distinctive lifestyle to both international and regional travellers,” says Artur Gerber, CEO TUI Hotels & Resorts. “Surrounded by 22 hectares of greenery the hotel provides the ideal backdrop for our philosophy of laid-back luxury and contemporary spirit.”
Created for travellers seeking freedom, authenticity, and meaningful moments, The Mora represents a new interpretation of laid-back luxury. The brand’s philosophy is rooted in its name, derived from the Latin word for pause, and expressed through its guiding idea: “Pause, Play, Stay – Discover Laid back Luxury.” In a fast-paced world shaped by routines and expectations, The Mora invites guests to slow down, let go of rigid frameworks, and follow their mood into the moment. Each stay is designed as an opportunity to reconnect with oneself, with others, and with the destination, creating space for spontaneity, curiosity, and wonder.
Following the launch in Singapore, The Mora will continue its expansion with an additional project currently under development: The Mora Munduk in Bali, Indonesia. As the brand grows, The Mora aims to establish a collection of destinations across Asia, creating places designed for living in the moment, where laid back luxury meets authentic travel experiences.
The Mora hotels combine laid-back, contemporary luxury with a highly tailored and flexible approach. The leisure hotel experiences let guests follow their mood into the moment and give them the freedom to holiday their way. The brand is aimed at holidaymakers who value elevated experiences designed to suit their personal preferences. The first hotel is located in Zanzibar. The Mora is a luxury brand of TUI Hotels & Resorts’ leading leisure hotel portfolio.