As British as it gets: TUI Musement reimagines London on the Thames
From coffee or afternoon tea to brunch and dinner – a new range of premium dining cruises on the River Thames
New experiences offer locals, day-trippers and international visitors a new way to discover London, with a distinctly British twist
TUI Musement, the global Tours & Activities business of TUI, has launched a new range of premium dining cruises on the River Thames.
Guests can choose from Afternoon Tea, Dinner, Weekend Brunch or a Top Deck Coffee cruise, with views of some of London’s best-known riverside landmarks. The London experiences will be operated on a newly TUI Musement-branded vessel, easy to spot from Tower Bridge thanks to its signature TUI blue and iconic red smile. A local guide will join each sailing to point out the key highlights and provide local insight during the cruise. The launch reflects TUI Musement’s focus on differentiated experiences that help customers get to the heart of a destination.
A unique way to take in London’s landmarks, the new Thames dining cruises are operated in partnership with Thames Luxury Charters (TLC), which specialises in hosting unique events on the river.
The launch of the new range of premium dining cruises on the River Thames strengthens TUI Musement’s London experiences portfolio, which now includes almost 600 excursions, activities and attraction tickets across sightseeing, culture, entertainment, food and drink. Recent additions include the TUI Musement Traditional Scone Making Workshop, also developed by the TUI team with a local partner. The new cruises also broaden TUI Musement’s Experiences for Locals collection, which offers curated activities for people to enjoy closer to home, from immersive exhibitions and comedy gigs to theatre shows and culinary experiences.
Complementing the experience, TUI customers visiting London for a city break can stay at the Riu Plaza London Victoria, located in the heart of Westminster, as the ideal base from which to explore London's vibrant city life.
TUI Musement’s range of premium dining cruises are available now on the TUI and TUI Musement websites and apps, in TUI retail stores, and via selected partners. Prices start at £22 per person, and cruises run daily, departing from Butler’s Wharf.
Different cruise options:
About TUI Musement
TUI Musement is a global Tours & Activities business that combines a highly curated product portfolio, scalable digital platforms and in-destination service by local teams, to source, develop, distribute and deliver products in three categories:
- Experiences: Excursions, activities & attraction tickets
- Transfers: Between airports, hotels and ports
- Tours: Multi-day itineraries encompassing hotels, experiences, guides and transportation
Available in all major beach and city destinations, products are sourced from leading travel businesses or developed in-house by TUI teams, including the TUI Collection, the flagship experiences portfolio of TUI Group.
Products are distributed to customers, including the +34,7 million TUI customers, through TUI websites and apps – such as the Tours & Activities dedicated TUI Musement app, as well as in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group and employs approximately 7,000 people worldwide.
