TUI Airline and Airxelerate team up to shape the future of B2B Tour Operator Distribution
The collaboration extends far beyond a technical implementation, forming the foundation for the long-term strategic evolution of TUI Airline’s B2B tour operator distribution model, enabling greater commercial flexibility, improved inventory control and sustainable revenue management.
As part of the collaboration, TUI Airline strengthens its modern distribution model for tour operators by combining dedicated capacities with dynamic availability, including pooling mechanisms and real-time pricing. This approach increases commercial flexibility while enabling more precise inventory control across markets and faster responsiveness to demand shifts.
At the same time, ancillary services such as seat reservations and ancillary products seamlessly integrate into the tour operator’s booking process and across all relevant touchpoints — including travel agency sales and post-booking interactions. This creates additional revenue opportunities while enabling tour operators to deliver a more comprehensive and customer-focused travel experience.
The partnership between TUI Airline and Airxelerate significantly enhances automation and scalability within TUI Airline’s B2B tour operator distribution. Repetitive processes are digitised, system connectivity is optimised, and capacity management becomes increasingly data driven. The result is reduced operational complexity, faster market responsiveness and improved commercial agility across regions.
“Our ambition is clear: to become Europe’s most reliable and commercially progressive airline partner for tour operators. With Calisto Air by Airxelerate, we are investing in state-of-the-art technology that enables automation, enhances transparency, and ensures scalable growth. At the same time, we are unlocking new ancillary revenue opportunities for our partners - empowering them to grow stronger and more profitably alongside us”, said Peter Glade, Chief Commercial Officer, TUI Airline.
By combining dynamic pricing, structured capacity management and fully integrated ancillary sales, TUI Airline not only drives greater efficiency but also creates additional revenue potential. Moreover, the airline reinforces its competitive positioning and underlines its ambition to remain a preferred airline partner for tour operators across Europe.
Nina Sifi, CEO of Airxelerate, underscores the strategic intent of the collaboration: “Our role is to support TUI Airline in further strengthening its market position towards tour operators across all regions. With the Calisto solutions, we enable greater flexibility in capacity models, more dynamic pricing capabilities and fully integrated ancillary sales. This drives commercial agility, reinforces B2B relationships and contributes to long-term, sustainable revenue growth.”
Founded in Berlin in 2018, Airxelerate bridges the technological gap between airlines and tour operators with its innovative IT solutions under the Calisto brand.
The cloud-based products Calisto Air, Calisto Tour and Calisto Ancillary enable seamless integration between airline PSS environments and tour operator reservation platforms. Calisto Air, Calisto Tour and Calisto Ancillary enable seamless integration between airline PSS environments and tour operator reservation platforms. By combining advanced allotment management, pooling, dynamic pricing, and integrated ancillary sales within one connected ecosystem, Airxelerate sets new standards in B2B tour operator distribution.
With a strong emphasis on automation, operational efficiency, and scalable architecture, Airxelerate enables airlines to reduce complexity, accelerate time-to-market and unlock additional revenue streams — while ensuring reliable, real-time data exchange between airlines and tour operators across all markets.
About TUI Group
The TUI Group is a leading global tourism group. The group is headquartered in Germany. TUI shares are listed on the MDAX index of the Frankfurt Stock Exchange and on the regulated market of the Lower Saxony Stock Exchange in Hanover. The TUI Group offers its more than 34.7 million customers integrated services from a single source and covers the entire tourism value chain under one roof. The Group owns more than 460 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 18 cruise ships, ranging from the luxury class MS Europa and MS Europa 2 and the HANSEATIC class expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in the UK. The group also includes leading European tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft, and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises through successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental, and social action is at the heart of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, education and training, and the strengthening of environmental and social standards with projects in 25 countries. In this way, it supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
