August 1, 2024
Marella Cruises focuses on yet to-cruise audience with a new campaign “Adventure Awaits”
TUI UK&I
1 August 2024 – Marella Cruises has launched its new integrated brand campaign, ‘Adventure Awaits’, targeting those who are yet to experience cruising. The advert aims to show a Marella cruise as the perfect way to discover enriching experiences, reflecting the audience’s desire to seize the moment.
Live across TV, print, digital and social media, the advert was created with the help of creative partners, Leo Burnett UK and production agency, Brace Productions London.
The new 40 second advert aims to show travellers yet-to-cruise that a cruise holiday is an adventure for them. Viewers follow the journey of a mum heading off on her first Caribbean cruise, texting home for comfort. Her confidence blossoms as she relaxes and embraces the adventure – making friends with other travellers over shared experiences.
Chris Hackney, Managing Director at Marella Cruises, said: “We wanted to capture the feeling of “if not now, when”, which is something we know the audience relate to now more than ever.
Our new campaign celebrates the joy of cruising as a trip that leaves customers richer than when they left their home. It’s a journey of many experiences and multiple destinations, that customers can embrace in a single booking. It’s been a pleasure to bring this campaign to life with the help of Leo Burnett UK and Brace Productions London, as well as other partners.”
The campaign will go live on the 1st August 2024 and will be shown across broadcast channels: ITV, Channel 4 and Sky. The campaign was created by Marella Cruises, with the help of creative partners, Leo Burnett UK, production agency, Brace Productions London, with media planned and bought by EssenceMediacom.
For more information, visit tui.co.uk/cruise.