• Brits would have started looking for this year’s holiday on New Year’s Day and around four out of ten (37%) are likely to book a summer holiday around this time of year.
• On average it takes the typical adult 53 hours to find their dream holiday
• Two in 10 people book their next holiday less than a month after returning home

Whether it’s a seven-night beach holiday, three-night city break or a 14-night cruise, we cater for all needs and durations. With more destinations on offer than ever before and flying out of 22 regional airports, we look forward to welcoming new and existing customers on their holidays this year.”

On average it takes the typical adult 53 hours – more than two days, to find their dream holiday and after booking a break 65% said they were ‘excited’, 35% said they felt ‘satisfied’ and 34% felt more ‘cheerful’.

Moreover, neuroscience studies show that so-called ‘braincations’ trigger the release of neurotransmitters and can boost mood, reduce stress and improve cognitive function. A holiday also improves our ability to think creatively and can have lasting effects on the nervous system, allowing it to better recover from injuries such as strokes and improve heart health. In addition, improve sleeping patterns, which could last up to two weeks after you arrive back home, according to one study.

Around one in three (29%) opt for a European beach break, with 30% choosing a week break, 12% opt for ten days and 15% book for two weeks.

TUI is expecting this year’s sales to be stronger than January 2022, and January 2020, before the pandemic struck.

44% To have something to look forward to

33% It’s exciting looking for somewhere to go

25% I think it’s cheaper to book then

23% It helps get me / us through the most miserable part of the year

22% I feel we physically and emotionally need a holiday

20% Always book a summer holiday after Christmas

12% We have to book them off work before other people get that time off

12% We are exhausted after Christmas and booking a holiday gives us a buzz

11% We’re both off work so it’s easier to find the time to look around

TUI, the largest global travel and leisure company is the business behind First Choice, Marella Cruises and Crystal Ski Holidays brands, as well as TUI Cities, TUI Lakes & Mountains, TUI Tours, TUI River Cruises, and its leisure hotel brand TUI BLUE. TUI also provides thousands of experiences in 100 countries through TUI Musement, one of the world’s leading tours and activities digital platforms.

TUI UK & Ireland has a team of over 11,000 employees and its full holiday programme serves millions of customers each year. Across the world they have over 4,500 destination team employees taking care of guests on their holidays.

Its airline, TUI Airways, operates to over 79 destinations in 33 countries with 68 aircraft from 22 UK airports.

The retail estate is made up of 315 retail stores including TUI superstores where TUI’s travel experts take care of all customers’ needs.