• New data reveals 35% of kids aged 3-11 across the UK start writing their Christmas wish lists in November
• 55% of parents notice a switch in their little one’s behaviour in October
• A holiday or experience tops the list for 78% of children, with 45% dreaming of seeing Santa in Lapland
• TUI recruits viral mini superstar Jackson, to encourage kids to share why they should be on the TUI Good List for a chance to win a family holiday to Lapland

The research, conducted by TUI, revealed the heart-warming and often comical lengths children will go to, to firmly qualify for the jolly man’s ‘good list’ and achieve their Christmas dreams; including eating all their dinner (green bits as well) (59%), resisting the urge to argue with siblings (52%) and even offering to help with dinner (56%).

With great commitment, however, comes great expectation, as the data uncovered that an experience or holidays top the Christmas wish list for most children (78%), with more than two fifths (45%) specifically dreaming of a trip to Lapland to see Father Christmas himself. Five- to six-year-olds were revealed as the most dedicated to writing their wish lists (34%) followed closely by three- to four-year-olds (32%).

The study of over 1,000 parents and their children discovered that six-year-olds experience the most festive magic, with nearly all of them (94%) writing Christmas lists, and almost half (45%) of parents claiming the most festive excitement happens between five- to six-years-old.

Those who want to meet the big man himself in Lapland with TUI next year can enter TUI’s Good List explaining why they’re deserving of the magical trip. TUI’s Chief Good List Officer, Jackson, will work with Santa (and TUI) to review all applications and select his top ten best behaving kids, with a lucky winner selected at random.

The lucky winner will travel to a TUI hotel in Lapland, with their family, in 2024 and will have the special opportunity to read their Christmas wish list to the big man, amongst other incredible experiences including snowmobile rides and a visit to the Snow Village.

1. Being good at school (72%)
2. Tidying your bedroom (67%)
3. Going to bed on time (66%)
4. Doing all your homework (66%)
5. Eating all your dinner (59%)
6. Helping to make dinner (56%)
7. Helping with the vacuuming (45%)
8. Brushing your teeth (52%)
9. Avoiding arguments with your siblings (52%)
10. Putting down the iPad when asked (50%)

• Competition T&Cs: https://www.tui.co.uk/content/santas-good-list-terms-and-conditions/
• Research on 1,203 UK Children aged 3-11 and their Parents, conducted by Markettiers (18/10/2023 – 23/10/2023)

TUI, the leading global travel and leisure company is the business behind First Choice, Marella Cruises and Crystal Ski Holidays brands, as well as TUI Cities, TUI Lakes & Mountains, TUI Tours, TUI River Cruises, and its leisure hotel brand TUI BLUE. TUI also provides thousands of experiences in 100 countries through TUI Musement, one of the world’s leading tours and activities digital platforms.

TUI UK & Ireland has a team of over 11,000 employees and its full holiday programme serves millions of customers each year. Across the world they have over 4,500 destination team employees taking care of guests on their holidays.

Its airline, TUI Airways, operates to over 79 destinations in 33 countries with 68 aircraft from 20 UK airports.

TUI’s retail estate is made up of 315 retail stores including TUI superstores where TUI’s travel experts take care of all customers’ needs.