• Demand stronger than expected as Greece, Turkey and Balearics remain top destinations
• Shorter durations increase but customers not downgrading hotel quality with four and five star resorts remaining most popular
• People from the Northwest have booked more long-haul holidays to places like Mexico and Dominican Republic where people in Wales and the Midlands are enjoying the Canaries and Mainland Spain

TUI, the leading global travel and leisure company has today added a further 1,500 hotels on sale across 22 destinations for UK guests for summer 2024 following strong bookings across seasons. The new hotels come as TUI saw normal booking patterns return in January, a hugely popular booking month. The hotels feature heavily in popular spots like Greece, Canaries and Balearics and are operated from more than 20 regional airports across the UK. Morocco and Tunisia had an uptick in bookings as great value destination options with a variety of regional flying options and resorts.

May half term is so far the most popular week to book a holiday as families took advantage of free kids places on offer. Family resorts sold particularly well for summer 2024 also as TUI saw people lock in their room types early and spread their costs. All-inclusive resorts continue to outperform any other board type across all regions but there was a slight increase in self-catering product booked for this summer particularly in Yorkshire, Cardiff and Glasgow making up around 7 per cent of bookings.

Despite cost-of-living pressures customers are opting for shorter stays rather than downgrading on hotel rating as four and five star properties are most popular across the UK. Customers are mostly opting for 10 and 11 night stays instead of 14 night durations.

Shorter durations are proving popular with flexibility provided by third party flying and TUI’s expanding city offering. Four and five star resorts remain most popular across all regions of the UK. Recent research has shown that city breaks are nearly as popular as beach breaks with Brits, and Barcelona, Rome, Amsterdam and Krakow are really standing out as popular city destinations booked for TUI.