- New research from TUI BLUE, TUI’s premium hotel brand, identified that over half (54%) of Brits admit they’ve felt worse after trying a wellness trends
- To help debunk traditional wellness in favour of an individual approach, TUI BLUE has teamed up with wellbeing advocate, Davina McCall, to launch a new Wellness Menu across its resorts this summer
- Offering bespoke activities and experiences, the menu has been designed to cater to all wellness types, with wellness concierges called BLUE Guides helping to create personalised itineraries
- Davina McCall visited the TUI BLUE Grand Azur in Turkey to road test the new Wellness Menu. Watch the clip at: https://www.tui.co.uk/findyourhappy
June, 2022, UK: On a mission to find out what wellness means to Brits today, TUI BLUE, TUI’s premium hotel brand, conducted research that found over half (54%) of us have actually felt worse after trying a wellness trend*. In response to the findings, TUI BLUE has partnered with beloved TV personality and advocate of holistic wellness, Davina McCall, to launch a Wellness Menu across its resorts this summer.
Launching as part of the ‘Find Your Happy’ campaign, TUI BLUE is encouraging people to challenge stereotypical attitudes to wellness in favour of an individual approach. The Wellness Menu is packed with a variety of activities and experiences, from authentic cooking classes to yoga, exploring local culture to aqua-fun, and will help guests design their perfect personalised holiday matched to their individual needs. In addition, wellness concierges called BLUE Guides will be on hand to help curate ideal itineraries, giving expert insights and tips from the most indulgent foods to the best sunbathing spots.
Wellness advocate, Davina McCall recently visited the TUI BLUE Grand Azur in Marmaris, Turkey, to road test the new menu and design her own personal holiday experience, revealing what real wellness means to her and how she likes to ‘find her happy’ through a mix of new and challenging activities, and pure relaxation.
Before taking to the crystal-clear waters for paddle boarding, the fitness enthusiast took part in TUI BLUE’s own fitness class, FlowTheBeat. Combining power yoga moves with uplifting music, it’s no surprise the class was top of the list for Davina.
Getting to grips with local flavours, Davina satisfied her inner foodie with a TUI BLUE cooking class. Learning how to cook like a local, Davina prepared authentic Turkish mezze in a class led by the General Manager and resort’s Executive Chef, enabling her to transport authentic cuisines back to the UK and integrate them into her everyday lifestyle.
TV presenter and wellness advocate, Davina McCall, said: “When I go on holiday, I always like to try something new and challenging, as well as taking the time to unwind. That’s what I love about TUI BLUE’s new Wellness Menu – it makes it so simple to tailor your holiday to exactly what you need for your own wellness.
The excursions, cooking classes and experiences on offer at TUI BLUE resorts as part of the new Wellness Menu are a great way of immersing yourself in the local culture while taking time for yourself. It meant that I could combine more high-octane workout classes with ultimate relaxation, such as experiencing an authentic Turkish hammam.
When it comes to my own wellness, I know that what works best for me might not work for everyone else, and it’s also something extremely personal that will change as you get older or your lifestyle changes. Finding what works for your own wellbeing shouldn’t be dictated by the latest trends on social media or stereotypical wellness tropes – find what makes you happy, and trust what feels good for your own mind and body.”
Louise Bates, Director of Concept Development, Design and Delivery at TUI, said: “Following recent research, we found that almost 9 out of 10 Brits suspect ‘wellness’ trends may not actually be helping their physical and mental health. This really resonated as we want to provide our customers with experiences that feel personal to them and will make their holiday as enriching and transformative as possible. The benefits of a great holiday should last long after you get home.
We know wellness isn’t a one size fits all approach. With our new Wellness Menu, we are giving TUI BLUE holidaymakers a really simple way to design their perfect holiday based on what suits them. Be that mountain biking in the hills, unwinding at our luxurious on-site spas or indulging in freshly prepared local food. It’s up to our guests and our BLUE Guides will be there to help them find the best options for them.”
The new Wellness Menu launching in TUI BLUE resorts this summer features an expansive range of activities to choose from, sitting across six key pillars: family fun, together time, pure relaxation, a touch of indulgence, active challenges, and exploring the local culture and community.
To find out more about TUI BLUE’s new Wellness Menu as road tested by Davina McCall visit the ‘Find Your Happy’ microsite here:
www.tui.co.uk/findyourhappy-ENDS-
*This research of 1,000 UK based Britons aged 18 and over was commissioned by TUI and conducted by Perspectus Global during March 2022. For more information, please contact the team at W at
tui@wcommunications.co.ukAbout TUI BLUE:
TUI BLUE is TUI’s global flagship hotel brand offering lifestyle holidays tailored to specific needs and preferences. There is an emphasis on local authenticity and each TUI BLUE hotel has design features that connect back to the location they are in, high quality local and international cuisine using locally sourced produce where possible and a range of endless opportunities to experience new things. The collection of more than 100 hotels uses four labels: TUI BLUE for all, TUI BLUE for two, TUI BLUE for families and TUI BLUE Sensatori.
For more information on each of the TUI BLUE hotel concepts please visit: https://www.tui-blue.com/en/en/concept/ 