The new website has posed some major technological challenges. Developed with the most advanced technology, based on a new content management system and a microservices architecture to give users a faster and more reliable, personalised and efficient experience, the new RIU website not only offers new, agile features but is also able to quickly adapt to changing customer and market needs. What’s more, as the new website is fully integrated with the chain's hotel management system, users can check room availability in real time with up-to-date pricing and booking details.

In parallel, with a completely updated visual experience in line with the look and feel of the hotel chain's revamped website, the new RIU mobile app gives users a convenient and accessible channel to make bookings, manage their stays, receive offers and much more prior to their arrival. Likewise, during their stay, they can use it to check in, book a table at a restaurant, make an appointment at the spa, contact reception or view the entertainment schedule. In short, the new RIU app is the chain’s strategic communication, sales and 360º customer relations channel.

The previous RIU app reached 2.5 million downloads for Android and achieved a rating of 4.8 out of 5 in the Apple store. The chain now wants to maintain the same levels of excellence with this updated mobile application, which is available for iOS and Android devices, and has improved the user experience with features such as a new, more intuitive booking process that is fully conceptualised for each device or the new hotels and destinations section with a more inspiring and visual design, as well as the greater visibility of the RIU Class loyalty programme.

The new RIU website and app represent a step forward in the chain's ambition to face the future challenges of digital business and user engagement, ensuring further improvements in the booking experience and its integral relationship with customers.