TUI Group strengthens presence in Asia: New hotel projects drive growth in the region
- Expansion of the hotel portfolio planned in China, Vietnam and Indonesia, among others
- Ebel: “Asia is a growth region that attracts new customers to TUI. We are becoming a holiday provider in Asia for customers from the Far East. Our hotel clusters in Africa, Central America and Asia open up new growth prospects for TUI. We are becoming more independent of Europe”
- Unique holiday experiences for new and existing guests
TUI Group is continuing its growth in the Far East. Following a visit to China and Vietnam, CEO Sebastian Ebel said: “Asia is very attractive – for TUI as a hotelier and in future also as a tour operator with package holidays as an export hit. The growing middle class, the increasing demand for high-quality holiday offers and the potential to implement sustainable tourism concepts make the region a strategic growth area for the TUI Group. We offer holiday packages for guests from Europe in the Far East and attract travellers from Asia who spend their holiday in the region. We are therefore tapping into new customer groups internationally, which will enable us to expand our global presence. This contributes to our goal of growing sustainably and profitably with more customers and more products. Our customer base is broadening and becoming more globally distributed. This will also make us less dependent on Europe, where the economy has recently slowed down.”
Today, TUI is one of the leading international leisure hoteliers and is represented in Asia by the global brands Riu and TUI Blue as well as the club brand Robinson. According to Peter Krueger, Member of the Executive Board and CEO Holiday Experiences, the portfolio is now being expanded: “We want to continue to grow globally with our 12 differentiated hotel brands. Our partners in the Far East trust in TUI's great expertise and the service quality of our hotels. We are offering more and more products in Asia and also for guests from Asia. In the coming years, we will more than double our number of the hotels in the region.” The first new projects have already been confirmed: predominantly with the TUI Blue brand, as well as for price-conscious holidaymakers with the TUI Suneo brand, which is scheduled to launch in China in 2025. In addition, a new offering is being created for guests looking for contemporary, laid-back luxury. A new-build project is planned for ‘The Mora’ brand in Bali, which will be realised in the coming years.
TUI Group currently has 18 hotels in six countries in Asia. Resorts in the Maldives, Thailand and Sri Lanka have been part of the TUI portfolio for many years. The next growth step followed in 2024: the destination of Vietnam was expanded, and hotels were opened in China and Malaysia for the first time. The Group is now also represented in the Thai capital for the first time with its own hotel brand, TUI Blue Maduzi Bangkok. Further milestones followed in December: The Robinson brand celebrates its debut in Vietnam, and with TUI Blue Berawa, the Group opens its first hotel on the Indonesian island of Bali. Further new openings are already being planned for 2025. The hotel projects are realised with local partners under management or franchise agreements.
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About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
