Club holidays in Austria: New Robinson Club in the Kitzbühel Alps
- Opening 5 July 2025
- Direct access to one of the largest and most attractive ski resorts in the country
- Total of four Robinson resorts in Austria
- Further growth planned for our Alpine portfolio
Club holidays in the Alps are a growing trend. On 5 July 2025, the TUI Group will open Robinson Fieberbrunn, another resort under the popular Robinson brand in the Kitzbühel Alps. The resort is located in the Pillersee Valley in Tyrol. Together with the Clubs Amadé, Landskron and Alpenrose Zürs, the portfolio in Austria now comprises a total of four Robinson resorts. The portfolio in Austria will be further expanded in the near future.
Robinson Fieberbrunn will offer a comprehensive range of activities for winter sports and active holidaymakers. With 144 rooms and a location right on the slopes of the 'Skicircus Saalbach Hinterglemm Leogang Fieberbrunn', the club offers guests ski-in/ski-out access to one of Austria's largest ski areas. In summer there are over 400km of hiking and mountain biking trails. The new club will operate under the "For Adults" concept, catering exclusively to guests over the age of 18, and will offer a comprehensive programme of entertainment, sports, wellness and fine dining.
"With Robinson Fieberbrunn, we are strengthening our presence in one of Austria's most attractive holiday regions. Our guests can look forward to an exceptional club holiday in the heart of the Kitzbühel Alps, with direct access to one of the largest and most varied ski areas in the country. The entire Alpine region is exciting for our brand. We look forward to expanding our offering in the future with additional club projects and offering our guests new experiences at the highest level," says Robinson Managing Director Bernd Mäser.
There is a great demand for premium club holidays in the Alps. TUI and Robinson want to offer active holidaymakers and Austria fans exactly this kind of high-quality club holiday. The existing hotel will be adapted to the typical Robinson concept in early summer. The bar and buffet area of the restaurant will be renovated and a new event area with a dance floor will be created. The new club will focus on winter sports, outdoor activities and culinary experiences.
The "Skicircus Saalbach Hinterglemm Leogang Fieberbrunn", where the new club is located, is considered one of the most diverse ski areas in the Alps, with some 270 kilometres of slopes and 70 lifts. The region is renowned for its excellent snow reliability and offers a wide range of opportunities for skiers, snowboarders and other winter sports enthusiasts.
Robinson Fieberbrunn will open for bookings on 1 October 2024.
About Robinson
Robinson Club GmbH, a TUI Group company based in Hanover, is the quality and market leader in the premium segment for club resort holidays. The portfolio includes 15 TUI MAGIC LIFE club resorts and 25 ROBINSON club resorts in 15 countries.
About TUI Group
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
