Palma de Mallorca, 2 July 2024

TUI driving Tours & Activities offering for brands as preferred partner

  • TUI platform with experiences in over 100 countries integrates with existing channels and touchpoints 
  • Diverse portfolio including thousands of excursions, activities and attractions tickets now available
  • TUI continues Tours & Activities growth as partner for the group including their brands Bravofly, Rumbo, Volagratis, and

TUI Group, one of the world’s leading tourism businesses, is continuing its strong growth in Tours & Activities as the preferred partner for, a European Travel-Tech leader in Dynamic Holiday Packages, supporting millions of customers every year. As preferred Tours & Activities partner, TUI will provide and a selection of its brands, including Bravofly, Rumbo, Volagratis, and, with a new platform featuring thousands of experiences in city-break and beach destinations in over 100 countries around the world.

Luca Concone, CEO of said: “I want anyone to see us as their ideal travel companion across the entire travel journey. I believe Tours & Activities have a huge potential to become a vital component of a Holiday Package. Our mission is to personalise and simplify the travel experience, and this partnership means we can offer our customers a fantastic range of things to do in destinations via a technology platform that is easy to access. This exciting partnership enables us to deliver an easier, more enjoyable and even more enriched customer experience.”

The new platform will integrate with existing channels and touchpoints, including website, CRM and SMS, ensuring a seamless experience for customers. Already operational for, the platform for Bravofly, Rumbo, Volagratis and will go live during the summer. In addition to online channels, TUI and will explore different initiatives related to telesales and direct sales in destination to further grow customer uptake of experiences.

“We are thrilled to partner with, a pioneering business that recognises the high value and importance of Tours & Activities in the overall travel experience. This strategic partnership further cements TUI’s position as the Tours & Activities partner of choice.” Said Peter Ulwahn, CEO of TUI Musement, the Tours & Activities division of TUI Group. “We have worked with for years, but now take our collaboration to a whole new level, leveraging our strong operator relationships, omnichannel distribution capabilities, and full curated portfolio of experiences, including unique excursions developed in-house by our team.”

A diverse portfolio of thousands of excursions, activities and attraction tickets will be available direct to customers. This includes hundreds of experiences developed in-house by the TUI team, such as exploring Teide Volcano at night in Tenerife, discovering the floating markets of Bangkok, indulging in food and wine tasting in Crete, and floating up high during a hot air ballon ride over Marrakech.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchangeand in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.  

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.  

About TUI Musement

TUI Musement is a global Tours & Activities business that combines scalable digital platforms with personalised in-destination service by local teams, to deliver products in three main business lines:

  • Experiences: Excursions, activities & tickets

  • Transfers: Between airports, hotels and ports

  • Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers

Available in all major city and sun & beach destinations, products are developed in-house or sourced from leading travel businesses. They are distributed to customers, including the 20+ million TUI customers, through the TUI websites and apps, in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group.

About is the European Travel-Tech leader in Dynamic Holiday Packages. Our mission is to simplify, personalise, and enhance our customers' travel experience by leveraging technology. Thanks to the iconic brand and a rich portfolio of vertical brands, we meet the most diverse needs of travellers across the entire holiday experience. As one of the few fully licensed European tour operators, we offer unlimited real-time travel combinations thanks to our proprietary Dynamic Holiday Packaging engine, providing additional customer protection and exclusive deals. N.V. is a publicly traded company listed under the ticker symbol, LMN on the SIX Swiss Exchange.

Stephen Denton

Head of External Communications
TUI Musement
Contact details
+34 619 34 1883