Palma de Mallorca, 18 April 2024

TUI Musement powering loveholidays Tours & Activities offering as OTA launches thousands of experiences for holidaymakers

  • New Offering: Thousands of excursions, activities and attraction tickets now directly available to loveholidays customers
  • Original & Unique Experiences: TUI Collection excursions and National Geographic Day Tours included in offering
  • Strong Growth: Partnership with loveholidays continues TUI’s strong global growth in Tours & Activities
  • Popular Partner: loveholidays joins growing portfolio of leading travel brands partnering with TUI Musement for Tours & Activities

TUI Musement, a global Tours & Activities business and part of TUI Group, is the new Tours & Activities partner for online travel agent (OTA) loveholidays. TUI Musement is powering a digital platform with a curated portfolio of thousands of excursions, activities and attraction tickets, which customers of the OTA can now directly access.

The wide-ranging catalogue of experiences includes museum visits, city tours, food and wine tastings and adventure activities, with options available to holidaymakers across the short haul beach, city break and long-haul destinations loveholidays sells. Experiences can be booked by customers prior to departing for their holiday and while in-resort.

“We’re delighted to partner with TUI Musement to roll out excursions, activities and, attraction tickets to our customers, helping them to have great experiences on their well- deserved holidays.” Said Laurence Stock, VP Commercial at loveholidays. “We pride ourselves on offering an unrivalled choice of great value package holidays, and the rollout of experiences makes it even easier to book and manage all aspects of a holiday with us.“

The offering to loveholidays customers includes options from the TUI Collection range of exceptional, responsible and great value excursions developed by the TUI team. Furthermore, loveholidays customers can book National Geographic Day Tours, which have been created by TUI in collaboration with National Geographic Expeditions based on National Geographic’s incredible legacy of exploration.

“loveholidays wants to give their customers great experiences and we are proud to partner with them, providing a terrific selection of the best and most relevant things to do in-destination. I am very excited that this includes the TUI Collection range of exceptional, responsible and great value excursions, and the selection of unique and immersive National Geographic Day Tours.” Added Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the Tours & Activities division of TUI Group. “Our collaboration with loveholidays reinforces TUI Musement’s position as the B2B partner of choice for Tours & Activities.”

The partnership with loveholidays continues TUI’s strong global growth in Tours & Activities, which has seen international airlines, hotels and travel technology companies all launch experiences offerings in collaboration with TUI Musement during 2024.

The launch follows the news that loveholidays has increased its ATOL licence to cover four million passengers this year, up 39% versus 2023 and 191% versus the last licence it submitted pre-pandemic. The OTA has strong growth ambitions, with product and market expansion at the heart of its growth strategy.

About TUI Musement

TUI Musement is a global Tours & Activities business that combines scalable digital platforms with personalised in-destination service by local teams, to deliver products in three main business lines:

  • Experiences: Excursions, activities & tickets

  • Transfers: Between airports, hotels and ports

  • Tours: Multi-day itineraries encompassing flights, hotels, experiences and transfers

Available in all major city and sun & beach destinations, products are developed in-house or sourced from leading travel businesses. They are distributed to customers, including the 20+ million TUI customers, through the TUI websites and apps, in-destination local teams and B2B partners, including some of the world's leading OTAs, tour operators, airlines, hotels, travel agencies and cruise lines. TUI Musement is one of the major growth areas of the TUI Group.