Hanover, 28 March 2024

European destinations celebrate popularity with TUI guests during the 2024 Easter season

  • Guests utilise full range of the Group's diverse offerings and products

European destinations have a strong presence among TUI Group guests during the 2024 Easter season. Based on current booking data, the preferences of travellers from various European countries are evident.

One of the most popular winter destinations is also at the forefront at Easter 2024: the Canary Islands, with the islands of Gran Canaria, Tenerife and Lanzarote, are among the most booked destinations. Nordic countries in particular prefer to travel to the Canary Islands. Due to the early timing of Easter this year, the classic winter destinations are still very popular. In addition to the Canary Islands, TUI's European customers are travelling to Egypt. The most frequently booked destination there is Hurghada. For TUI's German, Austrian and Belgian guests, the hotels and resorts of Egypt's leading seaside resort are the second most popular destination in the Easter season.

For TUI guests from the Central European markets and the UK, Turkey is also among the top five destinations, as are the Balearic Islands. Swedes and guests from the UK are also drawn to the Cape Verde Islands at Easter.

In addition to European destinations, long-haul destinations and city giants are also increasingly being booked this Easter season. While German guests and guests from the Nordic countries are travelling to holiday destinations in South East Asia such as Thailand and Bali, the Maldives are among the top Easter destinations for Austrians for the first time. London and New York are the most popular cities for Austrian guests at Easter. In addition to European destinations, French guests are also increasingly booking long-haul holidays, with the Dominican Republic, the USA, Cuba and Vietnam being the most popular destinations.

Some markets are experiencing significantly stronger demand for Easter holidays than in the previous year. Easter bookings at TUI Norway doubled, TUI UK recorded almost full occupancy for 7-day all-inclusive holidays over the Easter holidays and more than half a million guests from Germany travelled with TUI over Easter. 

At TUI Musement, the Group's tours, experiences and activities division, beach holidaymakers prefer to book boat trips, 4x4 adventures and historical tours. Top experiences include guided tours of Chichen Itza in Mexico, catamaran cruises in the Dominican Republic and 4x4 excursions on the Cape Verde Islands. For city travellers, tickets and tours to the city's most important sights are in demand. The Sagrada Familia in Barcelona, the Eiffel Tower in Paris and the London Eye are particularly popular. In New York, attractions such as the Edge and Summit One Vanderbilt are very popular.

The Easter trend destinations of the markets at a glance:


1. Canary Islands

2. Turkey

3. Egypt

4. Cyprus

5. Cape Verde Islands


1. Canary Islands

2. Egypt

3. the Balearic Islands

4. Turkey

5. Germany


1. Tenerife

2. Costa del Sol

3. Turkey

4. Gran Canaria

5. Hurghada


1. Spain

2. Greece

3. Morocco

4. Italy

5. Tunisia


1. Hurghada

2. the Maldives

3. Tenerife

4. Dubai

5. Gran Canaria


1. Gran Canaria

2. Tenerife

3. Lanzarote

4 Cape Verde Islands

5. Mallorca


1. Gran Canaria

2. Phuket

3. Tenerife

4. Mexico

5. Lanzarote


1. Gran Canaria

2. Tenerife

3. Bali

4. Lanzarote

5. Bangkok


1. Gran Canaria

2. Tenerife

3. Cape Verde Islands

4. Hurghada

5. Lanzarote


About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and in the FTSE 250, an index of the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.