• Mascot "MyMo" becomes the new friendly face of TUI MAGIC LIFE
• Enhanced profile in children's entertainment: MyMo Minis and MyMo Maxis debut in 2024
• New sports and entertainment highlights include "Glow in the Dark Beachvolleyball" and "Cinemaqua"

TUI MAGIC LIFE unveils exciting news for families and children: The all-inclusive club provider is introducing a new children's entertainment concept for the summer season 2024. To complement this, the new mascot MyMo is introduced. The friendly blue water bear will bring additional fun and recognition value to children's entertainment. Additionally, guests of all ages can look forward to promising innovations in sports and entertainment with the addition of "Glow in the Dark Beachvolleyball" and "Cinemaqua" in the programme.

In the family segment, the all-inclusive club provider impresses with its diverse, age-appropriate leisure activities and child-friendly infrastructure. With the introduction of the new mascot MyMo, the existing children's entertainment programmes, formerly known as MAGIC Mini and MAGIC Kids Club, are being developed into MyMo Minis and MyMo Maxis.

The conceptual realignment aims to sharpen the profile of the different offers for children and teenagers. The MyMo Minis programme will be tailored exclusively to the needs of three- to five-year-olds, while the MyMo Maxis programme is aimed at six- to twelve-year-olds.

The mascot will now show children around the club at the start of their vacation and will be available for photo sessions to capture their memories forever. In addition, MyMo Minis will receive exclusive invitations to dine with MyMo and can regularly attend the family disco hosted by the blue water bear. Meanwhile, the Maxis will enjoy a comprehensive activity programme, allowing them to learn activities such as archery, play water polo, and take tennis lessons during their stay.

"We are excited to bring new impulses to our clubs this season and once again create diverse and high-quality holiday experiences for families and children. By continuously developing our TUI MAGIC LIFE brand, we consistently attract new guests and convince them of our clubs in the long term. With new children's concepts and our mascot MyMo, we are focusing particularly on the wishes of our youngest guests," says Kerstin Traegl, Director Operations at TUI MAGIC LIFE.

In addition to the new concept for families and children, TUI MAGIC LIFE is also introducing programme innovations for guests of all ages. "Glow in the Dark Beachvolleyball" and "Cinemaqua" are integrated into the club programme.

For "Glow in the Dark Beachvolleyball," the volleyball net and court lines are equipped with luminous elements, allowing games to be played in a particularly beautiful atmosphere after sunset. In the new entertainment highlight "Cinemaqua," guests can refresh in the pool and relax on inflatable seating while movies are shown on a large screen at the edge of the pool.