Keflavik, 20 December 2023

Take-off into a new season: TUI Boeing 737-8 named “Reykjavik"

  • Fuel efficient airplane becomes Iceland’s new flying ambassador
  • More than 10,000 holidaymakers are expected to fly with TUI
  • Airways to the Nordic Island country this winter season 
  • Direct flights from London Gatwick, Manchester and Bristol

Starting a promising winter season a new Boeing 737-8 airplane has entered service for Europe’s leading leisure, travel and tourism company, TUI, and will become the new flying ambassador for the capital city of Iceland. The airplane with the flight number TOM 4308 arrived at the Airport of Keflavik at 10:15 a.m. having departed London Gatwick (United Kingdom) at 7:25 a.m. It received its name Reykjavik by Mrs. fiórdís Lóa fiórhallsdóttir, Deputy Mayor of Reykjavik City and chairperson of the council's executive committee. Around 50 guests, including Bjarnhei›ur Hallsdóttir, Chairwoman of The Icelandic Travel Industry Association (SAF), as well as various hotel and excursion partners attended the naming ceremony. They were joined by Grýla and some Yule Lads – the iconic mountain-dwelling pranksters of Icelandic Christmas folklore.

"Today, we continue on our journey of becoming Europe’s most fuel-efficient airline as we welcome another Boeing 737-8 airplane into the TUI Airline fleet. Our Reykjavik is now an ambassador for the city, the island and the TUI Group – right across Europe. This morning we arrived with a fully booked flight at Keflavik Airport - it is impressive to see that holidaymakers can’t wait to travel up North this winter to the country of extraordinary contrasts and dramatic landscapes. TUI is the strategic partner for holiday destinations all across Europe and we have been offering holidays to Iceland with our own flights for nearly eight years, now. This winter season we are expecting more than 10,000 guests from the United Kingdom to arrive to the land of fire and ice," said Sebastian Ebel, CEO TUI Group, during the naming ceremony at Keflavik airport. He was accompanied by Marco Ciomperlik, Chief Airline Officer of TUI Group, and Andrew Flintham, Managing Director TUI UK & Ireland.

“It is a great pleasure to be the godmother of this TUI Boeing 737-8 named after our beautiful city, the northernmost capital in the world. Reykjavik continues to inspire and captivate travelers from all corners of the globe. We might be small, but we make up for it with boundless energy, unyielding perseverance, and a creative spirit that knows no bounds. Our new ambassador will make us even more popular”, said fiórdís Lóa fiórhallsdóttir.

"It is clearly an honour that a long-standing partner such as TUI has chosen to name one of its airplanes after our capital city. Yet more importantly this marks not only the close relationship between TUI and Iceland, but also the confidence put on us as an important holiday destination", says Gu›mundur Da›i Rúnarsson, CCO and Airport Development Officer Keflavik Airport.

From 17th December 2023 till 28th February 2024, TUI Airways takes off from London Gatwick, Manchester and Bristol to Reykjavik and has increased its flight offering. In total, more than 100 flights to and from the Iceland are planned till the end of the winter season in 2024. Since starting with its own flights in January 2016, TUI Airways will have flown more than 115,000 guests to Iceland (by the end of February 2024). TUI guests from other European markets are also flocking to Iceland, mostly using flights of partner airlines.

TUI Iceland holidays cover both go-at-your-own pace getaways, and adventures that come with experiences included. These packages are perfect for a first-time trip to Iceland – each holiday comes with an exciting hunt for the Northern Lights and a Golden Circle tour. The latter helps guests to tick off Iceland’s most iconic sights, including Gullfoss waterfall, thermal geysers and the Thingvellir National Park. And aside from two included experiences, the rest of the holiday is free to explore Reykjavik at one’s own pace. Holidaymakers due to go in April the Northern Lights tour may be switched to the Midnight Sun experience. On this trip, there is plenty of time to experience Iceland’s bright-as-day nights and to watch a beautiful sunset.


About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and at the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotelonly or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.   

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

Aage Dünhaupt

Aage Dünhaupt

Director Communications Central Region & Airlines, Hotels and Cruises
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