Hanover, 22 November 2023

First hotel of the fund in Zanzibar to be positioned in the upper market segment under new brand "The Mora"

  • 41 new hotels added to the growth pipeline in financial year 2023
  • Growth is driven by investment partnerships, the hotel fund, a global distribution platform and 12 strong leisure hotel brands
  • Hotels & Resorts portfolio to grow to 600 hotels in the midterm

TUI Group sees further potential in the leisure hotel industry and plans to expand its portfolio for its customers from 424 hotels to 600 hotels in the midterm. TUI Hotels & Resorts is one of the growth drivers of the international tourism group based in Hanover. Since mid-2022, the segment has consistently generated positive results above the respective pre-pandemic levels.

In financial year 2023, 41 new hotels have been added to the growth pipeline driven by a combination of investment partnerships, management and franchise agreements. TUI will focus on a portfolio of 12 hotel brands powered by a global distribution platform to support its expansion targets. TUI's portfolio includes global hotel brands such as RIU, Robinson, TUI Blue and TUI Magic Life as well as regional brands such as Atlantica, Grupotel, Iberotel and Akra. The global hotel fund plays a key role in the development of new hotel projects. It offers institutional investors an investment in hotel properties that are operated with the expertise of TUI and its internationally renowned brands.

With the repositioning of a 5-star resort in Zanzibar recently acquired by the global hotel fund, TUI will add a new upper market hotel brand to its portfolio. The hotel will be operated as “The Mora Zanzibar” from spring 2024 onwards. The new brand name is derived from the Latin word for “pause” and will offer laid-back, contemporary luxury with highly tailored and flexible service. It is positioned to target a growing customer segment with high income that invests in experiences rather than goods.

Peter Krueger, member of the TUI AG Executive Board responsible for Group Strategy and M&A, as well as the growth segment Holiday Experiences, which includes the hotel business: “TUI Hotels & Resorts is highly profitable and has developed into a global business in recent years. Our asset-right strategy is starting to scale. We are also continuing to focus on hotel ownership through partnerships. At the same time, our strong portfolio – with hotel brands for price-conscious customers through to luxury guests – is driving growth through management and franchise agreements.”


About TUI Group

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 19 million customers.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.