- Company-wide strategy bundles measures and sets concrete targets for sustainability at all levels
- First ocean cruise company in the world with SBTi-validated emissions reduction targets
This year TUI Cruises celebrates a small anniversary: the joint venture between TUI AG and the US cruise company Royal Caribbean Cruises Ltd. celebrated 15 successful years on the seas. From the very beginning, environmental protection and resource conservation have been a natural part of the work of the Mein Schiff crew on board as well as the employees ashore. Now, in its anniversary year, the Hamburg-based cruise company continues to move forward: with a new sustainability strategy and an ambitious climate protection plan for its two brands Mein Schiff and Hapag-Lloyd Cruises.
Together with the TUI Group, TUI Cruises has successfully had its emissions reduction targets for climate protection independently verified. Based on the latest climate science and the Paris Climate Agreement, the Science Based Targets initiative (SBTi) validates emission reduction targets from companies worldwide. The independent initiative is supported by the environmental organization WWF and the UN Global Compact, among others. By 2030, TUI Group's cruise businesses will reduce their absolute CO2 emissions by more than a quarter (27.5%) compared to 2019. This not only makes them the first in their industry to have their reduction plan endorsed by the SBTi. No other ocean cruise company in the world is currently committing to such an absolute, strictly controlled climate protection target.
Here, the main levers for the ambitious decarbonization program are the use of low-emission fuels (e-fuels) such as green methanol and sustainable bio-fuels, the consistent use of green shore power in ports, and ambitious energy efficiency measures on board the fleets.
The new, ambitious sustainability strategy combines the experience of 15 years of work for more sustainable cruising with a clear vision for a climate-neutral future. Developed by a cross-company team, led by Lucienne Damm, Head of Sustainability, the strategy sets out exactly what specific actions will be taken to achieve the sustainability goals. Following the recently published TUI Group Sustainability Agenda, the TUI Cruises sustainability strategy is based on the three pillars Planet, People, Progress and defines the fields of action for the future: climate protection through fuel transformation and energy efficiency, as well as a circular business model and protection of ecosystems (Planet); destination responsibility through shore excursions with a low environmental footprint and a sustainably focused supply chain along the entire value chain, as well as raising awareness of sustainable products among customers and employees (People); plus sustainable business transformation through re-design of products, promotion of innovation and digitalization, and the further integration of sustainability into the company's core processes (Progress).