Hanover, 29 December 2022

Quality, service, most attractive employer and most sustainable travel brand

Nearly 40 international awards for TUI in 2022

  • A total of 39 awards for the tourism group and 8 additional awards for the TUI Care Foundation
  • Most frequently awarded categories: Tour operator, marketing, customer service
  • Sweden: Business students vote TUI most attractive employer
  • Denmark: TUI is the most sustainable travel brand
  • UK: best tour operator in almost all categories of the “British Travel Awards”
  • Quality and service are the focus for TUI – awards are above all an incentive for 2023

Every year millions of guests spend a relaxing holiday with TUI. Service, consultation, the flight, the offers in the hotel or on the ship as well as the excursions and activities at the holiday destination – all this makes up the moments of the holiday. And it is precisely these moments that were awarded a total of 39 times in 2022.

Internationally in ten markets, business segments and subsidiaries – the Group received awards for outstanding marketing initiatives and teams as well as for excellent service, most of them as best tour operator. But TUI has also been recognised as an attractive employer and for the sustainability of the company. TUI employees see this above all as an incentive for 2023.

With 13 awards, TUI UK&I was named best tour operator in almost all categories at the British Travel Awards. In addition, readers of The Sun newspaper voted TUI the most trusted travel brand. The TUI UK marketing team also took 1st place at the prestigious Drum Awards for the "Holiday from Home" commercial during the Corona pandemic, in which people re-enacted their holiday at home and dreamed of a new trip.

In Germany, there were two fairness awards from the German Institute for Service Quality - first place in the tour operator category and second place for TUI fly in the airline category. In France and the Netherlands TUI was also awarded best tour operator. In Austria, TUI was named the travel agency and tour operator with the highest customer satisfaction. TUI also received the "TOP Lehrbetrieb" seal of quality from the Vienna Chamber of Commerce and the Superbrands Award, confirming the high level of trust Austrians place in the TUI brand.

In the Nordic countries the focus was on other aspects: for the Swedes TUI has the most innovative employer branding and the country's business students voted TUI the most attractive employer. In Denmark, TUI received the award for the most sustainable travel brand.

In the cruise sector, both TUI Cruises and Hapag-Lloyd Cruises received awards. TUI Cruises received, among others, the Fair Play Award of the Cruise Initiative in the service category. Hapag-Lloyd Cruises was named Luxury Cruise Company of the Year at the Luxury Network International Awards.

TUI also received two popular World Airline Awards from Skytrax: TUI Airways was named Best Leisure Airline in the UK and TUI fly received the corresponding award for Germany.

The social commitment of the TUI Care Foundation, initiated by TUI, also received international recognition. In particular, the Tourism Recovery Programme initiated by the TUI Care Foundation in cooperation with the non-governmental organisation ‘enpact’ received several awards. The programme to support several hundred small local tourism businesses that were particularly affected economically by the pandemic received three gold and three silver awards at the World Travel Market's Responsible Tourism Awards. The awards were presented in November during the World Travel Market in London.

An overview of the TUI Group's 2022 awards

World Travel Awards

1. World's leading charter airline: TUI Airline
2. Europe's leading charter airline: TUI Airline

World Airline Award by Skytrax

3. Best Leisure Airline in Great Britain: TUI Airline
4. Best Leisure Airline in Germany: TUI fly

German Fairness Award

5. Tour Operator, DISQ, 1st place: TUI.com
6. Airline, DISQ, 2nd place: TUI fly

British Travel Awards

7. Best Travel Company for summer sun holidays, GOLD: TUI
8. Best Travel Company for winter sun holidays, GOLD: TUI
9. Best Travel Company for Lakes & Mountains holidays, GOLD: TUI
10. Best Travel Company for Ski/ Winter sports holidays, GOLD: Crystal
11. Best Travel company for city/ short breaks, SILVER: TUI
12. Best Travel company for All-Inclusive holidays, SILVER: TUI
13. Best Travel company for special occasions holidays, BRONZE: TUI
14. Best National – Travel retailer, BRONZE: TUI

The Sun Travel Awards

15. Annual Travel Awards by News UK readers, Most trusted travel company: TUI

Marketing Week Award

16. Marketing Team of the Year: TUI

Marketing Society

17. Winner Most Inspirational Story: TUI 


18. Industry award, Best Brand Partnership: TUI

The Drum Awards

19. TV/Film/Video: 1st place Holiday from Home campaign, TUI

AMMA Award

20. Best Use of Performance Marketing, Gold: TUI Belgium

Shopping Award

21. Best Holiday Supplier: TUI Netherlands

Golden Travel Award, "Travel d'Or

22. Best Tour Operator: TUI France

The People Freaks Award

23. Best Customer-Supplier Relationship: TUI France

The Kantar Prize

24. Best Customer Relationship: TUI France

Capital Magazine Awards

25. Best retailer in France, travel agency category: 2nd place TUI France


26. Employer Branding Innovator of the Year: TUI Sweden
27. Most Attractive Employer among Swedish Business Students: TUI Sweden

Sustainable Brand Index

28. Most Sustainable Brand, Travel category: TUI Denmark


29. Cruise Ship Humanitarian Assistance Award: TUI Cruises

Cruise Initiative Fair Play Award

30. Service category: TUI Cruises

World Spa Awards

31. World's Best Cruise Spa: TUI Cruises

Seatrade Cruise Med

32. Expedition Cruise Initiative of the Year: Hapag-Lloyd Cruises

Luxury Network International Awards

33. Luxury Cruise Company of the Year: Hapag-Lloyd Cruises

DMA Awards

34. Best Customer Journey, GOLD: TUI
35. Marketing automation, SILVER: TUI

Superbrands Austria

36. Superbrands Certificate 2022/2023: TUI Austria

The Vienna Quality Seal "TOP-Lehrbetrieb”

37. TOP-Lehrbetrieb: TUI Austria

Industry Champion 2022

38. Tour operator with the highest customer satisfaction: TUI Austria

39. Travel agency with the highest customer satisfaction: TUI Austria

Awards for the TUI Care Foundation

WTM Responsible Tourism Awards, November 2022

1. GOLD (supporting 565 small local tourism businesses in Africa, Asia and Latin America)
2. SILVER (initiative to prevent plastic waste in Cyprus)

WTM Responsible Tourism Awards, June 2022

3. GOLD (supporting 565 micro and small tourism enterprises during the pandemic in Africa and Latin America)
4. GOLD (supporting 565 micro and small tourism enterprises during the pandemic in Africa and Latin America)
5. SILVER (Support to 565 micro and small tourism enterprises during the pandemic in Africa and Latin America)
6. SILVER (COVID-19 emergency fund of the TUI Care Foundation)

Barcelona Sustainable Tourism Awards

7. International Best Practice Initiative 

National Energy Globe Award

8. TUI Junior Academy

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and at the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotelonly or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.   

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.