Plama de Mallorca, 30 November 2022

Tikida and RIU celebrate 20 years of partnership in Morocco

  • The Tikida Group and the RIU Hotels & Resorts chain today own six hotels in Morocco

This year sees Moroccan group Tikida and hotel chain RIU celebrate a very special anniversary, with the Mallorcan chain having been established in Morocco for 20 years, assisted by its partner Tikida. They first chose the city of Agadir, where, in 2002, the two partners began operating two 4-star hotels: the Riu Tikida Beach and the Riu Tikida Dunas.

In 2009, they expanded their properties to Marrakech with the opening of the Riu Tikida Palmeraie, which was totally refurbished in 2019. Two years later, the city would also become home to the adults-only Riu Tikida Garden hotel, which was similarly renovated in 2021. A third hotel opened its doors in Agadir in 2012, with the Riu Palace Tikida Agadir rounding off the offering in the Souss region’s capital. The move to invest in this destination was further reinforced in 2019 with the opening of the Riu Palace Tikida Taghazout hotel in Taghazout.

Today, RIU boasts six hotels in Morocco and continues to collaborate with the Tikida group. Three of their properties are located in the Agadir region, two in Marrakech and one in Taghazout. They all comply with RIU’s standards of service and quality, and offer the famous All-Inclusive service.

These six hotels are the product of a solid 20-year partnership that has enabled RIU to establish its exclusive service in a country known for its rich culture and mystique.

Carmen Riu, CEO of RIU Hotels & Resorts: ‘Our partnership with the Tikida Group started 20 years ago. It’s always been the ideal partnership for us to offer our guests the best holiday experience possible in Morocco. This successful arrangement has been possible because our two companies share the same values: unswerving commitment to quality, a mission to provide top service, and an excellent quality-price ratio.’

‘We are pleased to be celebrating this 20-year anniversary and our partnership with RIU, whose thoroughness, professionalism and values — at both a human and professional level – we hold in high regard. An initial phase of life that bodes well for the future and helps boost the image and attractiveness of our great Moroccan destinations.’ Ahmed Benabbés-Taarji and Guy Marrache, co-presidents.

About RIU Hotels & Resorts

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 78% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 97 hotels in 21 countries. In 2023, the chain welcomed 6,4 million guests and provided jobs for a total of 35,808  employees. RIU is currently the world's 36th ranked chain, one of the Caribbean's most popular, the largest in Spain in terms of revenue and the fourth largest in number of rooms.