- TUI Musement develops and populates new tours and activities digital platform for easyJet holidays
- easyJet holidays customers can add experiences to their holiday package before departure and while in destination
- Curated portfolio of thousands of excursions, activities and attraction tickets in beach and city destinations now available
- Partnership continues TUI’s strategic growth in tours and activities
TUI Group, one of the world’s leading tourism businesses, continues its strong and strategic growth in tours and activities, with its digital platform Musement selected as the experiences partner by easyJet holidays, the UK tour operator for one of Europe’s leading low-cost airlines. easyJet holidays becomes the latest high profile travel business to leverage TUI Musement’s customisable digital platform solutions and highly curated global portfolio of excursions, activities and attraction tickets.
TUI Musement developed and populated a new tours and activities digital platform, which has been integrated with the easyJet holidays website. This enables a seamless experience for customers, who can choose from thousands of excursions, activities and attraction tickets to add to their holiday packages before and during travel. The experiences available have been selected by easyJet holidays in-destination partners and handpicked from TUI Musement’s curated portfolio of experiences, which guarantees high level of standards related to quality, health and safety, and sustainability. Customer service will also be provided through TUI Musement’s existing contact centre.
“Our team is delighted to work with easyJet holidays, and I look forward to growing our collaboration in the coming months,” said Nishank Gopalkrishnan, Chief Business Officer of TUI Musement, the tours and activities division of TUI Group. “This partnership reinforces our position as the travel industry’s preferred partner for tours and activities, leveraging our best-in-class digital distribution platform, and our expertise in health & safety, customers service and sourcing the best experiences.”
Roy Stratford, Head of Commercial Partnerships at easyJet holidays, said: “We know lots of our customers like to get out and about while on holiday, so we’re really pleased to be able to offer an extended range of attractions and tours to help them make the most of their trip away, in partnership with Musement. We’ve made it easy for our customers to book the best in-destination experience, before and during the holiday. We’re really excited to be able to offer an even richer holiday experience.”
Experiences include wonders of the natural world as customers behold breath-taking waterfalls at the historic Thingvelir National Park in Iceland, bathe in thermal springs at Pamukkale in Turkey, or explore the mountains of Crete during a 4x4 adventure. Alternatively, for city breaks, there is the opportunity to go local and retro during a private tour through Paris in a Citroen 2cv with a Parisian driver, or engage all senses in Amsterdam at WONDR, the colourful and immersive playground for adults.