Hanover/Belek, 2 July 2021

The Magic Five: TUI Magic Life expands its club portfolio in Turkey

  • New club in Belek, Turkey, with water fun guaranteed
  • Varied theme evenings and culinary highlights
  • All five Turkish TUI Magic Life Clubs open for guests

A new TUI Magic Life club is starting its summer season. TUI Magic Life Belek is the new water attraction in the TUI Group's all-inclusive club brand portfolio. “Our new addition provides a recently expanded aqua park, extensive range of watersports and well-established, mature gardens,” says Bernd Mäser, Managing Director of TUI Magic Life. “We see an increasing demand for holidays in Turkey. With TUI Magic Life Belek, there are once again five clubs of the all-inclusive brand to choose from in the popular holiday destination, just in time for the start of the summer.”

The TUI Magic Life Belek has village-style buildings with 594 rooms spread across the vast gardens. Eight pools and an aqua park with ten slides await guests as well as extensive watersports options. Numerous activities for kids and teens make the club an ideal holiday destination for families. The existing complex of the former Club Asteria Belek was converted in the style of TUI Magic Life for the new opening.

New programme highlights for the summer

Thanks to the comprehensive safety and hygiene concept, TUI Magic Life offers a relaxed holiday experience even during the pandemic, with entertainment not neglected either. In summer 2021, guests can expect three theme days per week. In addition to a changing theme special, these include the festive “Magic Night” with numerous magical holiday moments and a “Local Night” with local specialities from the holiday destination, a corresponding show and a marketplace with products from the region.

Holidaymakers will also be spoilt with culinary delights and need not worry about additional costs due to the all-inclusive offer. To set the mood, the main restaurant Magico always presents a local dish to introduce holidaymakers to the taste of the region. Those who find salad boring should visit the new live cooking salad station this summer. Here, guests can have a large selection of fresh ingredients put together to suit their individual tastes. The veggie station also proves that vegetarian dishes can be really tasty. The new dishes at the Kids Buffet and the environmentally friendly packaging at the takeaway snack station also show the variety of feasting on holiday.

With TUI Magic Life Belek, all five Turkish clubs of the brand are now open to guests again. The TUI Magic Life Clubs in Spain, Italy and Greece already started their season in May and are benefiting from the increasing demand for holidays.

About TUI Group

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of them in the European national companies.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.