Hanover/Belek, 2 July 2021

The Magic Five: TUI Magic Life expands its club portfolio in Turkey

  • New club in Belek, Turkey, with water fun guaranteed
  • Varied theme evenings and culinary highlights
  • All five Turkish TUI Magic Life Clubs open for guests

A new TUI Magic Life club is starting its summer season. TUI Magic Life Belek is the new water attraction in the TUI Group's all-inclusive club brand portfolio. “Our new addition provides a recently expanded aqua park, extensive range of watersports and well-established, mature gardens,” says Bernd Mäser, Managing Director of TUI Magic Life. “We see an increasing demand for holidays in Turkey. With TUI Magic Life Belek, there are once again five clubs of the all-inclusive brand to choose from in the popular holiday destination, just in time for the start of the summer.”

The TUI Magic Life Belek has village-style buildings with 594 rooms spread across the vast gardens. Eight pools and an aqua park with ten slides await guests as well as extensive watersports options. Numerous activities for kids and teens make the club an ideal holiday destination for families. The existing complex of the former Club Asteria Belek was converted in the style of TUI Magic Life for the new opening.

New programme highlights for the summer

Thanks to the comprehensive safety and hygiene concept, TUI Magic Life offers a relaxed holiday experience even during the pandemic, with entertainment not neglected either. In summer 2021, guests can expect three theme days per week. In addition to a changing theme special, these include the festive “Magic Night” with numerous magical holiday moments and a “Local Night” with local specialities from the holiday destination, a corresponding show and a marketplace with products from the region.

Holidaymakers will also be spoilt with culinary delights and need not worry about additional costs due to the all-inclusive offer. To set the mood, the main restaurant Magico always presents a local dish to introduce holidaymakers to the taste of the region. Those who find salad boring should visit the new live cooking salad station this summer. Here, guests can have a large selection of fresh ingredients put together to suit their individual tastes. The veggie station also proves that vegetarian dishes can be really tasty. The new dishes at the Kids Buffet and the environmentally friendly packaging at the takeaway snack station also show the variety of feasting on holiday.

With TUI Magic Life Belek, all five Turkish clubs of the brand are now open to guests again. The TUI Magic Life Clubs in Spain, Italy and Greece already started their season in May and are benefiting from the increasing demand for holidays.

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About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and at the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotelonly or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.   

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.