- TUI participates in pilot project in Schleswig-Holstein
- Strong increase in bookings at opening
- New concept for lifestyle-oriented holidaymakers
Holidays are back: a week ago, the island of Sylt welcomed guests for the first time again. Along with the start of the pilot region of North Frisia, the island's largest hotel is now also opening, and for the first time under the TUI Blue lifestyle brand.
"The longing for holidays is strong. We have also seen this in the sudden increase in bookings for TUI Blue Sylt. There are also only a few rooms still available for Whitsun," says TUI Blue Managing Director Artur Gerber. "Schleswig-Holstein is taking a pioneering role in the restart of tourism in Germany. We are therefore very pleased to participate in this trailblazing model project with our flagship brand TUI Blue." Tourism in the model region was restarted under strict conditions. In addition to comprehensive hygiene measures, holidaymakers have to show a negative test result every 48 hours. The island has built up corresponding capacities for this purpose. "With TUI Blue Sylt, we not only have a reliable partner in these times, but also an attractive concept that perfectly complements our tourism infrastructure," says Moritz Luft, Managing Director of Sylt Marketing Gesellschaft.
The TUI Blue Sylt follows the Dorfhotel in Rantum, which was extensively modernised and further developed in the style of the lifestyle hotel brand. The hotel with its 159 flats offers guests big and small plenty of space and a variety of options for discovering the North Sea island. As TUI Blue 'For All', the hotel will in future be aimed at holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus is on Sylt flair and the North Frisian ambience. Guests can also look forward to the holistic Bluef!t fitness and relaxation programme and the culinary offerings of TUI Blue Hotels. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and protein-rich. With its combined heat and power plant and its own e-charging station, TUI Blue Sylt supports the Sustainable Blue initiative, with which the brand wants to contribute to a more sustainable world.