Hanover, 7 May 2021

Off to the island: TUI Blue launches first hotel on Sylt

  • TUI participates in pilot project in Schleswig-Holstein
  • Strong increase in bookings at opening
  • New concept for lifestyle-oriented holidaymakers

Holidays are back: a week ago, the island of Sylt welcomed guests for the first time again. Along with the start of the pilot region of North Frisia, the island's largest hotel is now also opening, and for the first time under the TUI Blue lifestyle brand.

"The longing for holidays is strong. We have also seen this in the sudden increase in bookings for TUI Blue Sylt. There are also only a few rooms still available for Whitsun," says TUI Blue Managing Director Artur Gerber. "Schleswig-Holstein is taking a pioneering role in the restart of tourism in Germany. We are therefore very pleased to participate in this trailblazing model project with our flagship brand TUI Blue." Tourism in the model region was restarted under strict conditions. In addition to comprehensive hygiene measures, holidaymakers have to show a negative test result every 48 hours. The island has built up corresponding capacities for this purpose. "With TUI Blue Sylt, we not only have a reliable partner in these times, but also an attractive concept that perfectly complements our tourism infrastructure," says Moritz Luft, Managing Director of Sylt Marketing Gesellschaft.

The TUI Blue Sylt follows the Dorfhotel in Rantum, which was extensively modernised and further developed in the style of the lifestyle hotel brand. The hotel with its 159 flats offers guests big and small plenty of space and a variety of options for discovering the North Sea island. As TUI Blue 'For All', the hotel will in future be aimed at holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus is on Sylt flair and the North Frisian ambience. Guests can also look forward to the holistic Bluef!t fitness and relaxation programme and the culinary offerings of TUI Blue Hotels. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and protein-rich. With its combined heat and power plant and its own e-charging station, TUI Blue Sylt supports the Sustainable Blue initiative, with which the brand wants to contribute to a more sustainable world.

About TUI Group

The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the Prime Standard of the Frankfurt Stock Exchange, in the regulated market of the Lower Saxony Stock Exchange in Hanover and at the London Stock Exchange. TUI Group offers its 19 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotelonly or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.   

Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

About TUI Blue

TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.