Hanover, 7 May 2021

Off to the island: TUI Blue launches first hotel on Sylt

  • TUI participates in pilot project in Schleswig-Holstein
  • Strong increase in bookings at opening
  • New concept for lifestyle-oriented holidaymakers

Holidays are back: a week ago, the island of Sylt welcomed guests for the first time again. Along with the start of the pilot region of North Frisia, the island's largest hotel is now also opening, and for the first time under the TUI Blue lifestyle brand.

"The longing for holidays is strong. We have also seen this in the sudden increase in bookings for TUI Blue Sylt. There are also only a few rooms still available for Whitsun," says TUI Blue Managing Director Artur Gerber. "Schleswig-Holstein is taking a pioneering role in the restart of tourism in Germany. We are therefore very pleased to participate in this trailblazing model project with our flagship brand TUI Blue." Tourism in the model region was restarted under strict conditions. In addition to comprehensive hygiene measures, holidaymakers have to show a negative test result every 48 hours. The island has built up corresponding capacities for this purpose. "With TUI Blue Sylt, we not only have a reliable partner in these times, but also an attractive concept that perfectly complements our tourism infrastructure," says Moritz Luft, Managing Director of Sylt Marketing Gesellschaft.

The TUI Blue Sylt follows the Dorfhotel in Rantum, which was extensively modernised and further developed in the style of the lifestyle hotel brand. The hotel with its 159 flats offers guests big and small plenty of space and a variety of options for discovering the North Sea island. As TUI Blue 'For All', the hotel will in future be aimed at holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus is on Sylt flair and the North Frisian ambience. Guests can also look forward to the holistic Bluef!t fitness and relaxation programme and the culinary offerings of TUI Blue Hotels. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and protein-rich. With its combined heat and power plant and its own e-charging station, TUI Blue Sylt supports the Sustainable Blue initiative, with which the brand wants to contribute to a more sustainable world.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.