- The company’s Sustainability Report sets out how RIU invested 1.2 million euros compared to the 850,000 it invested in 2018
- During 2020, the COVID-19 crisis has affected the company’s CSR strategy and several projects had to adapt to the new social situation
The company RIU Hotels & Resorts announced that its social and environmental investment around the world over the past year reached 1.2 million euros, which is an increase of 41.18% on 2018. These figures are set out in the new Sustainability Report 2019, a document that, according to CEO Carmen Riu, “demonstrates that the company has left behind charity to achieve a mature identity that is bound up with corporate social responsibility.” This experience has been vital in tackling the new social situation caused by COVID-19 in relation to CSR, because many projects running this year have been affected by the crisis, and the actions they involve have had to adapt to a new social reality.
The Sustainability Report 2019 describes the company’s social innovation model, focusing on child protection, the wellbeing of the local community and its pathway towards a more environmentally responsible hospitality model. The document sets out the philosophy of the CSR team, directed by Catalina Alemany, which directs the company in its commitment to improving the social and environmental surroundings of the hotels.
To do this, they use research into the needs and problems of RIU destinations, build partnerships with representatives of each country’s associations and organisations, and set out a visit schedule consisting of internal interviews with RIU members of staff and external interviews with local agents. Once the report is complete, the projects are evaluated and the ones to support are selected. The relevant social investment is then arranged, and the impact of the action in each destination is constantly monitored.