Palma de Majorca, 16 October 2020

RIU launches its new website RIU Pro

  • is a cutting-edge tool that brings together everything travel agencies need to do their work, in a single place

The hotel chain RIU Hotels & Resorts has just introduced RIU Pro, its new tool for tourism industry professionals. Travel agents have traditionally been allies in the hotel chain’s growth, and they are still key to its marketing. For this reason, RIU committed to developing this powerful, agile and versatile cutting-edge tool, which offers everything travel agents need to do their work, in a single website.

This is a major project that has arisen from a desire to facilitate travel agents’ work as much as possible and follows a process of actively listening to their needs and wishes. The compulsory pause caused by the Covid-19 pandemic has provided the time needed to give this project its final push. It entails significant innovation in RIU’s marketing area, as well as major optimisation of time and resources, both for RIU itself and for the agents.

“Travel agents have been key in our history. It all started with that first visit to Germany’s travel agencies in 1954, through which my father Luis Riu Bertrán booked out the 80 beds in our first hotel, Riu San Francisco. Since then, our relationship with professionals in the sector has done nothing but grow. Given the tradition, loyalty and the enormous importance they have for our business, it was key for us to offer professionals the very latest technology, so they can accompany us for the next 65 years, at least,” explained Luis Riu Güell, CEO of RIU Hotels & Resorts.

The new tool incorporates the Riu Partner Club loyalty programme and access to the Riu Brand Centredatabase and image bank in the same website, as well as all the information, news and announcements about RIU that are relevant to travel agents. Agents can go to and enter their usual passwords to access all the functions and new features.

About Nakheel

Nakheel is one of the great transformers and contributors in the expression of Dubai’s vision for the 21st century: creating a top-quality destination to live, do business and enjoy tourism. Its portfolio of iconic and innovative projects in Dubai includes fields such as residential, retail, hospitality and leisure. Some of its most famous projects include: The World, Deira Islands, Jumeirah Islands, Jumeirah Village and The Gardens.

About RIU Hotels & Resorts

The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 78% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has 97 hotels in 21 countries. In 2023, the chain welcomed 6,4 million guests and provided jobs for a total of 35,808  employees. RIU is currently the world's 36th ranked chain, one of the Caribbean's most popular, the largest in Spain in terms of revenue and the fourth largest in number of rooms.