- Sebastian Ebel becomes new Chief Financial Officer
- CFO Birgit Conix has decided to leave TUI at the end of the year
- Peter Krüger assumes responsibility on the Executive Board for Airlines, Cruise business, Hotel Joint Ventures and M&A
- CMO Erik Friemuth leads extended department with Marketing, TUI Hotels & Resorts brands and Group responsibility for Sales and Customer Operations
- David Schelp joins the Group Executive Committee as CEO of the growth segment TUI Musement
TUI is rearranging its Group Management with effect from 1 January 2021. The Supervisory Board headed by Dr. Dieter Zetsche agreed on the changes at its meeting on Tuesday. With Sebastian Ebel, an experienced TUI manager of many years' standing is moving to the top of the Finance division. He is currently responsible for the Executive Board division Holiday Experiences with hotels, cruises and activities in the destinations. In the meantime, he had also headed the tour operator TUI Deutschland and the Supervisory Board of the Group subsidiary TUI fly in addition to his function on the Group's Executive Board. He is very familiar with the tourism industry, the Group and the operational businesses – he joined the Group back in 1991 during the Preussag era. From 2003 to 2006 he was responsible for Group Controlling as a member of the Executive Board. After this time on the TUI Executive Board, Ebel was Chief Financial Officer at A.T.U. and Vodafone Germany, among others. In 2013 CEO Fritz Joussen brought him back to TUI to continue the successful cooperation.
Birgit Conix, who is currently responsible for Finance, had already decided in the summer not to extend her contract term and to leave the Group at the end of the year. The Belgian had joined TUI in 2018 and during her time has driven forward the restructuring of the Group's finance department, focusing in particular on strengthening TUI's balance sheet structure before the Corona crisis. In the course of the Corona crisis, she made a decisive contribution to securing the Group's liquidity and reducing fixed costs in all parts of the company. She will hold her office until the turn of the year. This ensures continuity and professionalism in the handover to Sebastian Ebel.
Peter Krüger will take over a newly tailored Executive Board division, which will bundle the Group's central assets – hotel and cruise shareholdings and the airlines as well as his previous area of responsibility M&A. Peter Krüger joined TUI in 2017 from Deutsche Bank and initially headed Investor Relations and M&A. In summer 2018 he was appointed to the Group Executive Committee and has since been responsible for Group Strategy and M&A. His responsibilities included strategic transactions such as the sale of Hapag-Lloyd Cruises to the joint venture TUI Cruises.
In the course of the realignment, Erik Friemuth's area of responsibility in the Group Executive Committee will be significantly expanded. In future, he will be in charge of Marketing and the Group's own hotel brands (TUI Blue, Robinson, TUI Magic Life) and also assume Group responsibility for Sales and Customer Operations. This will enable the potential of TUI's strong brands to be exploited even more effectively in the future and will further strengthen the company's image in the eyes of its customers. Erik Friemuth has been TUI's Group Chief Marketing Officer since 2014 and additionally Managing Director of TUI's own hotel brands since 2017.
The digital and growth segment TUI Musement will be directly represented in the Group Executive Committee with its CEO David Schelp. David Schelp has been with the Group since 2002 and in recent years has implemented the business unit's transformation from a classic tour guide business in the destinations to a leading provider of activities and experiences in holiday destinations. TUI Musement plays a central role in the Group's digital strategy with its digital platform for holiday experiences. Here, the Group will shape and continue its successful growth in the coming years.
As of January 1, the newly tailored Group Executive Committee headed by Fritz Joussen will continue to include Sebastian Ebel, Peter Krüger, Erik Friemuth and David Schelp, in addition to: David Burling, Member of the Executive Board and CEO Markets, Dr. Elke Eller, Member of the Executive Board Human Resources / Labor Director, Frank Rosenberger, Member of the Executive Board IT and Future Markets, as well as Elie Bruyninckx, Member of the Group Executive Committee CEO Western Region, Thomas Ellerbeck, Member of the Group Executive Committee Corporate, External Affairs & Sustainability and Dr. Hilka Schneider, Member of the Group Executive Committee Legal, Board Office & Compliance.
Dr. Dieter Zetsche, Chairman of the Supervisory Board of TUI AG: "I am confident that in the new set-up of the Group Executive Committee under the leadership of Fritz Joussen we will be ideally positioned to master the impact of the pandemic and lead TUI back to success. On behalf of the entire Supervisory Board, I would like to thank Birgit Conix most sincerely for her important contribution to the development of the company in recent years. From the grounding of the Boeing 737MAX to the pandemic, these have not been easy years. All the more reason for me to appreciate her great commitment and performance. In Sebastian Ebel, we have been able to find a successor who can fill the new role from day one in the best possible way. This is of enormous importance, especially in the still challenging environment. In the course of the realignment, we have combined strategy and M&A with responsibility for central assets in Hotels, Cruises and Aviation in one Executive Board division. With Peter Krüger, a manager from the Group has been appointed for this Executive Board division as well. His experience in the financial sector and at TUI will accelerate the transformation of the Group initiated by the Supervisory Board and Executive Board".
CEO Fritz Joussen: "I would like to thank Birgit Conix for her commitment in difficult times. She has achieved a lot for TUI and has put financing and liquidity on a secure foundation during the crisis. Sebastian Ebel is a very experienced financial manager who has also successfully managed large operating companies. We have mastered many common challenges together. I look forward to having him at my side as CFO in the future. In Peter Krüger's mandate, we are bundling responsibility for our capital-intensive assets as well as for strategy and M&A, thus creating the basis for adapting our investment strategy to the new frameworks in the coming years. In Erik Friemuth's expanded area, we want to achieve synergies in the future, especially in sales and customer care, and in doing so strengthen the customer experience with innovative solutions and outstanding products. Even before the pandemic, experiences and activities were a rapidly growing market segment with considerable potential for TUI. With David Schelp, the division will be represented in the Group Executive Committee in the future. The entire tourism sector continues to be in an unprecedented crisis – after the pandemic many things will have changed. With the new composition of the TUI management team, we are already in the best possible position to get off to a good start after the pandemic.”