July 26, 2020
TUI Blue opens newly built hotel in Montafon
Corporate
The growth of TUI Blue in the Alps continues with a newly constructed building. TUI Blue Montafon is already the third hotel of the lifestyle brand in Austria. On 24 July 2020, TUI Group opened the hotel for its guests for the first time. Residents from the region were also able to experience the lifestyle concept during an 'open day' and to convince themselves of the comprehensive hygiene measures for hotel operations.
"The opening of the TUI Blue Montafon is an important milestone for the tourism region. With the completion of our new building we want to show that responsible growth as well as safe and relaxing holidays are possible even in times of Corona", says Artur Gerber, Managing Director of TUI Blue. "The Austrian hotel of our lifestyle brand are currently very popular with our guests. We are therefore delighted that a further attractive destination, the TUI Blue Montafon, can start into the 2020 season."
The new building has been constructed on the property of the Austrian communities of Schruns/Tschagguns. The mountain hotel in an ideal location for active holidaymakers has 149 rooms, restaurant with buffet area, bar, conference rooms, fitness, wellness and sauna area. In the peak season, TUI Blue Montafon will employ around 60 people.
As TUI Blue 'For All', the hotel will in future target holidaymakers who value quality and want to combine their stay with authentic experiences in the region. The TUI Blue Montafon's culinary offer combines the traditional cuisine of Vorarlberg with a sustainable diet. The hotel relies on local suppliers and organic products. With 140 kilometres of slopes, the Silvretta Montafon ski area is a popular destination for skiers and snowboarders. Families get their money's worth on the Golm adventure mountain. In summer the mountain landscape of Vorarlberg delights hikers, mountain bikers and outdoor fans. The largest adventure pool in the region is right next door and admission is included for TUI Blue guests in 2020.
The TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed in the MDAX index of the Frankfurt Stock Exchange and in the regulated market of the Lower Saxony Stock Exchange in Hanover. TUI Group offers its 20 million customers integrated services from a single source and forms the entire tourism value chain under one roof. The Group owns over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 17 cruise ships, ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships in the HANSEATIC class to the Mein Schiff fleet of TUI Cruises and cruise ships operated by Marella Cruises in the UK. The Group also includes Europe's leading tour operator brands and online marketing platforms, for example for hotel-only or flight-only offers, five airlines with more than 130 modern medium- and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels and cruises via successful joint ventures and activities in vacation destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a global tourism platform company.
Global responsibility for sustainable economic, environmental and social action is at the heart of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards. In this way, it supports the development of vacation destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.
TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.
