Schruns/Tschagguns, 26 July 2020

TUI Blue opens newly built hotel in Montafon

  • Third lifestyle hotel of the TUI Group in Austria
  • Comprehensive hygiene concept enables safe and enjoyable holidays
  • Open day for guests from the region

The growth of TUI Blue in the Alps continues with a newly constructed building. TUI Blue Montafon is already the third hotel of the lifestyle brand in Austria. On 24 July 2020, TUI Group opened the hotel for its guests for the first time. Residents from the region were also able to experience the lifestyle concept during an 'open day' and to convince themselves of the comprehensive hygiene measures for hotel operations.

"The opening of the TUI Blue Montafon is an important milestone for the tourism region. With the completion of our new building we want to show that responsible growth as well as safe and relaxing holidays are possible even in times of Corona", says Artur Gerber, Managing Director of TUI Blue. "The Austrian hotel of our lifestyle brand are currently very popular with our guests. We are therefore delighted that a further attractive destination, the TUI Blue Montafon, can start into the 2020 season."

The new building has been constructed on the property of the Austrian communities of Schruns/Tschagguns. The mountain hotel in an ideal location for active holidaymakers has 149 rooms, restaurant with buffet area, bar, conference rooms, fitness, wellness and sauna area. In the peak season, TUI Blue Montafon will employ around 60 people.

As TUI Blue 'For All', the hotel will in future target holidaymakers who value quality and want to combine their stay with authentic experiences in the region. The TUI Blue Montafon's culinary offer combines the traditional cuisine of Vorarlberg with a sustainable diet. The hotel relies on local suppliers and organic products. With 140 kilometres of slopes, the Silvretta Montafon ski area is a popular destination for skiers and snowboarders. Families get their money's worth on the Golm adventure mountain. In summer the mountain landscape of Vorarlberg delights hikers, mountain bikers and outdoor fans. The largest adventure pool in the region is right next door and admission is included for TUI Blue guests in 2020.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.

About TUI Blue

TUI Blue offers lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences, for adults aged 16+, families, holidaymakers interested in local culture and authentic experiences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive Bluef!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI Blue hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences. With its global flagship brand TUI Blue, TUI Group is driving growth in the hotel segment further ahead.