Hanover, 23 June 2020

TUI brings flagship hotel brand to the holiday island of Sylt

  • TUI Blue Sylt opens in April 2021
  • Expansion of the lifestyle hotel brand with high cost efficiency

Spending holidays in Germany is not only a trend in times of the coronavirus. In recent years, domestic travel was already popular with German holidaymakers. TUI Group is therefore expanding the hotel portfolio of TUI Blue and will bring the lifestyle brand to the holiday island of Sylt for the first time from spring 2021. To this end, the existing Dorfhotel in Rantum will be comprehensively modernised and further developed in the style of the lifestyle hotel brand.

"We are seeing consistently strong demand on Germany's coasts and on the islands. With the repositioning as TUI Blue, we are securing a top hotel location in Sylt," says Sebastian Ebel, the Group Board Member responsible for Hotels & Resorts. "We have a long-standing, trusting business relationship with the owner GBI AG. I am very pleased to continue the growth of TUI Blue together with partners in line with our 'asset light' strategy. Our lifestyle hotel brand is a perfect fit for this island, which also stands for unique holiday experiences".

The hotel with its 159 apartments offers young and grown-up guests a lot of space and a variety of opportunities to discover the North Sea island. As TUI Blue 'For All', the hotel is designed for holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus will be on the culture and ambience of the popular holiday island. TUI Blue Sylt is suitable for families and couples as well as for groups and conferences. Guests can also expect the holistic fitness and relaxation programme Bluef!t and the culinary offerings of the TUI Blue hotels from April 2021. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and high-protein. With its combined heat and power unit and its own electric charging station, TUI Blue Sylt supports the "Sustainable Blue" initiative which aims to contribute to a better world.

About TUI Group

TUI Group is one of the world's leading tourism groups and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 27 million customers, 21 million of them in the European national companies.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.