Hanover, 23 June 2020

TUI brings flagship hotel brand to the holiday island of Sylt

  • TUI Blue Sylt opens in April 2021
  • Expansion of the lifestyle hotel brand with high cost efficiency

Spending holidays in Germany is not only a trend in times of the coronavirus. In recent years, domestic travel was already popular with German holidaymakers. TUI Group is therefore expanding the hotel portfolio of TUI Blue and will bring the lifestyle brand to the holiday island of Sylt for the first time from spring 2021. To this end, the existing Dorfhotel in Rantum will be comprehensively modernised and further developed in the style of the lifestyle hotel brand.

"We are seeing consistently strong demand on Germany's coasts and on the islands. With the repositioning as TUI Blue, we are securing a top hotel location in Sylt," says Sebastian Ebel, the Group Board Member responsible for Hotels & Resorts. "We have a long-standing, trusting business relationship with the owner GBI AG. I am very pleased to continue the growth of TUI Blue together with partners in line with our 'asset light' strategy. Our lifestyle hotel brand is a perfect fit for this island, which also stands for unique holiday experiences".

The hotel with its 159 apartments offers young and grown-up guests a lot of space and a variety of opportunities to discover the North Sea island. As TUI Blue 'For All', the hotel is designed for holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus will be on the culture and ambience of the popular holiday island. TUI Blue Sylt is suitable for families and couples as well as for groups and conferences. Guests can also expect the holistic fitness and relaxation programme Bluef!t and the culinary offerings of the TUI Blue hotels from April 2021. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and high-protein. With its combined heat and power unit and its own electric charging station, TUI Blue Sylt supports the "Sustainable Blue" initiative which aims to contribute to a better world.

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.