Hanover, 23 June 2020

TUI brings flagship hotel brand to the holiday island of Sylt

  • TUI Blue Sylt opens in April 2021
  • Expansion of the lifestyle hotel brand with high cost efficiency

Spending holidays in Germany is not only a trend in times of the coronavirus. In recent years, domestic travel was already popular with German holidaymakers. TUI Group is therefore expanding the hotel portfolio of TUI Blue and will bring the lifestyle brand to the holiday island of Sylt for the first time from spring 2021. To this end, the existing Dorfhotel in Rantum will be comprehensively modernised and further developed in the style of the lifestyle hotel brand.

"We are seeing consistently strong demand on Germany's coasts and on the islands. With the repositioning as TUI Blue, we are securing a top hotel location in Sylt," says Sebastian Ebel, the Group Board Member responsible for Hotels & Resorts. "We have a long-standing, trusting business relationship with the owner GBI AG. I am very pleased to continue the growth of TUI Blue together with partners in line with our 'asset light' strategy. Our lifestyle hotel brand is a perfect fit for this island, which also stands for unique holiday experiences".

The hotel with its 159 apartments offers young and grown-up guests a lot of space and a variety of opportunities to discover the North Sea island. As TUI Blue 'For All', the hotel is designed for holidaymakers who value high quality and want to combine their stay with authentic experiences in the region. The focus will be on the culture and ambience of the popular holiday island. TUI Blue Sylt is suitable for families and couples as well as for groups and conferences. Guests can also expect the holistic fitness and relaxation programme Bluef!t and the culinary offerings of the TUI Blue hotels from April 2021. The dishes are of high quality and adapted to all diets, whether gluten- or lactose-free, vegan, vegetarian or low carb and high-protein. With its combined heat and power unit and its own electric charging station, TUI Blue Sylt supports the "Sustainable Blue" initiative which aims to contribute to a better world.

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.