Hanover, 3 February 2020

Charlotte WWiebe is TUI Group's new Sustainability Director

Charlotte WWiebe has been appointed as TUI´s new Group Sustainability Director, taking over the role from Jane Ashton, who leaves the company to take on a new challenge outside TUI. Charlotte previously held the function of HR Director and Member of the Management Board at TUI Nordic, where she had been driving change at one of TUI's centres of excellence for innovationsince 2010. 

In her new role Charlotte WWiebe will report to Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate and External Affairs, in charge of group-wide Communications, Government Relations and Sustainability at TUI who is also Chairman of the international TUI Care Foundation. “Charlotte has successfully driven change during her time at TUI Nordic. Her interest in sustainable transformation and innovation as well asher ability to drive change are the perfect qualities for her new role as Group Sustainability Director. Tourism is a powerful global force for good. Our ambition for TUI's new Sustainability Strategy 2030 is clear: We want to continue to set sustainability standards in our industry –balancing the environmental,social and economic dimensionsof sustainability in tourism,” said Thomas Ellerbeck. 

From March 2020, Charlotte WWiebe will be in charge of implementing TUI Group's new Sustainability Strategy 2030 with the mission to strengthen TUI's leading position in sustainability and shape the future of sustainable travel. Working with TUI´s sustainability team in all parts of the business she is heading the strategy process and will be presenting the new Sustainability Strategy at the beginning of the next year.

In the Nordics Charlotte successfully orchestrated the creation of the workplace of the future, supporting TUI Nordic’s business and evolution into one of TUI Group's digitalisation and innovation hubs. In 2019 she was named 'Swedish HR Director of the Year', a tribute honouring her contribution to the successful transformation of TUI Nordic. Prior to her role within HR Charlotte gained experience in various operational functions including the hotel sector. With the Nordic countries being frontrunners in sustainable development, Charlotte has also worked on the implementation of sustainable practices in tourism operations. She is now leaving her role in the Nordics to work in a global context for TUI, but with the same toolbox - change, innovation and learning.

Charlotte WWiebe: “Sustainable transformation is one of the great challenges of our time. I am convinced that sustainability, business and profitability go hand in hand. My goal is therefore to continue working with my colleagues throughout TUI Group as well as our stakeholders and partners to drive change in this area with the purpose to create a more sustainable business - for our customers and destinations, our colleagues and the planet. New ideas and new technology will be needed to solve this task. In the years to come, we will continue shaping the future of the travel industry with a strong focus on people, a thriving business and the needs of our planet.”

TUI Sustainability_Jane Ashton_Thomas Ellerbeck_Charlotte Wwiebe

About TUI Group

TUI Group is the world’s leading integrated tourism group operating in more than 100 destinations worldwide. The company is headquartered in Germany. The TUI Group’s share is listed in the FTSE 250 index and in the German open market.

In financial year 2019, TUI Group recorded turnover of around €19bn and an operating result of €893m. The Group employs more than 70,000 people worldwide. TUI offers its 28 million customers, including 21 million customers in European national companies, integrated services from a single source. It covers the entire tourism value chain under one roof. This comprises more than 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson as well as 18 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels and expedition ships to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading European tour operator brands, five airlines with 150 modern medium- and long-haul aircraft and 1,600 travel agencies. Apart from the expansion of its core business with hotels, cruises and destination activities, TUI is increasingly investing in digital platforms. The Group is transforming as a digital company.

Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation, initiated by TUI, promotes the positive effects of tourism, education and training as well as environmental and social standards with projects in 25 countries. It thus contributes to the development of the holiday destinations. TUI Care Foundation, operating around the world, initiates projects creating new opportunities for the next generation.