Hanover, 3 February 2020

Charlotte WWiebe is TUI Group's new Sustainability Director

Charlotte WWiebe has been appointed as TUI´s new Group Sustainability Director, taking over the role from Jane Ashton, who leaves the company to take on a new challenge outside TUI. Charlotte previously held the function of HR Director and Member of the Management Board at TUI Nordic, where she had been driving change at one of TUI's centres of excellence for innovationsince 2010. 

In her new role Charlotte WWiebe will report to Thomas Ellerbeck, Member of the Group Executive Committee and Group Director Corporate and External Affairs, in charge of group-wide Communications, Government Relations and Sustainability at TUI who is also Chairman of the international TUI Care Foundation. “Charlotte has successfully driven change during her time at TUI Nordic. Her interest in sustainable transformation and innovation as well asher ability to drive change are the perfect qualities for her new role as Group Sustainability Director. Tourism is a powerful global force for good. Our ambition for TUI's new Sustainability Strategy 2030 is clear: We want to continue to set sustainability standards in our industry –balancing the environmental,social and economic dimensionsof sustainability in tourism,” said Thomas Ellerbeck. 

From March 2020, Charlotte WWiebe will be in charge of implementing TUI Group's new Sustainability Strategy 2030 with the mission to strengthen TUI's leading position in sustainability and shape the future of sustainable travel. Working with TUI´s sustainability team in all parts of the business she is heading the strategy process and will be presenting the new Sustainability Strategy at the beginning of the next year.

In the Nordics Charlotte successfully orchestrated the creation of the workplace of the future, supporting TUI Nordic’s business and evolution into one of TUI Group's digitalisation and innovation hubs. In 2019 she was named 'Swedish HR Director of the Year', a tribute honouring her contribution to the successful transformation of TUI Nordic. Prior to her role within HR Charlotte gained experience in various operational functions including the hotel sector. With the Nordic countries being frontrunners in sustainable development, Charlotte has also worked on the implementation of sustainable practices in tourism operations. She is now leaving her role in the Nordics to work in a global context for TUI, but with the same toolbox - change, innovation and learning.

Charlotte WWiebe: “Sustainable transformation is one of the great challenges of our time. I am convinced that sustainability, business and profitability go hand in hand. My goal is therefore to continue working with my colleagues throughout TUI Group as well as our stakeholders and partners to drive change in this area with the purpose to create a more sustainable business - for our customers and destinations, our colleagues and the planet. New ideas and new technology will be needed to solve this task. In the years to come, we will continue shaping the future of the travel industry with a strong focus on people, a thriving business and the needs of our planet.”

TUI Sustainability_Jane Ashton_Thomas Ellerbeck_Charlotte Wwiebe

About TUI Group

The TUI Group is the world's leading tourism group and operates worldwide. The Group is headquartered in Germany. The TUI share is listed on the FTSE 250, the leading index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany.

The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of whom are in the European national companies. The entire tourism value chain is represented under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in England. The Group also includes Europe's leading tour operator brands and online marketing platforms, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. Besides the expansion of its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. With projects in 25 countries, the TUI Care Foundation initiated by TUI focuses on the positive effects of tourism, education and training and the strengthening of environmental and social standards. It thus supports the development of holiday destinations. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.