
Unforgettable experiences in inspiring holiday destinations. With TUI’s corporate sponsoring strategy, we support events in some of the world’s most beautiful holiday destinations that encourage people from around the globe to travel, even during the off-season. At the heart of our approach are partnerships with renowned marathons and other sporting events.
Some of the world’s most beautiful marathons, in our view, take place around the Mediterranean. To strengthen TUI’s position in sports tourism, reinforce TUI’s commitment to local travel partners in the destination, and diversify the range of experiences available to new and existing customers, TUI is proud to be the title sponsor and official distribution partner of the following marathons:
TUI is the founder of the famous TUI Palma Marathon Mallorca and returned as title sponsor in 2024 after a 10-year break. This partnership will continue until the fall of 2030. The marathon takes place every October, the event is a highlight of the European running calendar and draws tens of thousands of tourists to the sunny island each year.
TUI Palma Marathon 2025
TUI Rhodes Marathon 2025
TUI is the new title sponsor and official distribution partner of the TUI Mediterranean Marathon League, a unique series of international sports events taking place in breathtaking destinations in Cyprus, Greece, Italy and Spain. Covering the 2025, 2026, and 2027 editions.

The TUI Socca Champions League 2025 took placed on Oct 17 -20, it turned the beautiful island of Crete into the global capital of small-sided football. A total of 106 teams from 40 different countries and more than 2,000 participants came together in Rethymno to compete for the most prestigious title in international 6-a-side club football.
But it was much more than a competition - it was a celebration of cultures, emotions and human connection. Over 12,000 fans filled the event area across the week, creating an electric atmosphere that united people from all walks of life.
Dive back into the tournament atmosphere and celebrate the spirit of Socca.
TUI Socca Champions League 2025 - Documentary
TUI x Socca promo video