Sustainability by App: ROBINSON and TUI MAGIC LIFE develop pioneering project for resource savings with digital opt-out service
- ROBINSON and TUI MAGIC LIFE offer a digital opt-out service for room cleaning via app
- The service has already been successfully introduced in 36 out of 40 clubs
- Since the start of the project, more than 9,500 room cleanings and 191,000 litres of water have been saved
With the introduction of the digital opt-out service for room cleaning, the club brands ROBINSON and TUI MAGIC LIFE demonstrate how hotel operations and environmental awareness can go hand in hand. Both brands rely on the active participation of their guests, who can easily and conveniently opt out of daily room cleaning during their stay via the brands' apps, thus making an active contribution to environmental protection.
After a short pilot phase, the results are already promising: Across all participating ROBINSON and TUI MAGIC LIFE clubs, more than 9,500 room cleaning services have been cancelled via the app. As a result, this additional digital service alone has saved around 191,000 litres of water and a significant amount of detergent, with an average of 20 litres of water and around 25 millilitres of detergent saved per room cleaning.
"Our goal is not only to offer our guests a unique holiday experience, but also to give them the opportunity to actively conserve resources through conscious choices. With the digital opt-out service, we are setting an important precedent for the future and demonstrating that comfort and sustainability do not have to be mutually exclusive," says Bernd Mäser, Managing Director of ROBINSON and TUI MAGIC LIFE.
About Robinson
Robinson Club GmbH, a TUI Group company based in Hanover, is the quality and market leader in the premium segment for club resort holidays. The portfolio includes 15 TUI MAGIC LIFE club resorts and 25 ROBINSON club resorts in 15 countries.
