Default alt text

CO₂ reduction through behavioural changes

May 20, 2025

TUI Cruises launches pioneering project together with Signol

Sustainability

TUI Cruises is launching a new project with sustainability start-up Signol to reduce fuel consumption and thus CO2 emissions across the Mein Schiff fleet. For the first time, technical measures will be systematically supplemented by the human factor, as the focus is on changing the behaviour of the crew – especially the captains and chief engineers. As part of the 2030 sustainability strategy, the project will initially run for six months.

Lucienne Damm, Head of Sustainability at TUI Cruises, explains: “As a young cruise line company, we’ve always ensured that our vessels use the latest and most efficient environmental technologies, but we know that the crew also play a vital role in ensuring that we minimise the environmental impact of our voyages.”

Signol combines advanced data analysis with behavioural research to identify ways to save fuel during daily tasks. Thanks to data from digital logbooks and performance monitoring tools, fuel-saving measures on board can be modelled in greater detail and with greater accuracy than ever before. Overall, Signol identified four operational processes with the greatest potential for fuel savings, such as ensuring punctual departures to minimise avoidable engine running times. These fuel-saving opportunities, also known as ‘behaviours’, were defined and calculated based on detailed insights into the specific operations of cruise ships. The results of the analysis, tailored to daily cruise operations, are communicated directly to the crew via a web app and by email.

Harriet Hunnisett Johnson, Head of Maritime at Signol, emphasises: “We’re thrilled to launch Signol’s behaviour change service in the cruise industry for the first time with TUI Cruises.”

To further increase motivation to implement the fuel-saving measures, the project focuses on personalised savings targets for each crew member based on their previous behaviour. In addition, TUI Cruises donates to an environmental project for each savings target achieved – for example, to the Greek organisation Enaleia, which fishes plastic waste out of the sea and recycles it.

The project was launched last year at an officers' conference where captains and chief engineers shared personal experiences and best practices for saving fuel on board. The change in crew behaviour has great potential and marks the next step in TUI Cruises' efforts to reduce CO2 emissions. The company already uses shore power, low-emission fuels and modern exhaust gas cleaning systems.

What to read next

All Stories

Can’t find what you’re looking for?

Looking for something specific:
© TUI Group · 2025