oneBrand: Launch of TUI Nordics and TUI Belgium

A year ago TUI Group launched its international oneBrand strategy: By 2017, all major European tour operator brands will be rebranded with the TUI master brand. The Dutch subsidiary Arke marked the start with the rebranding in October 2015. Erik Friemuth, member of the Group Executive Committee and Chief Marketing Officer of the TUI Group: “Creating an internationally unified branding will enable us to offer our customers a consistent holiday experience. A unified global brand will also significantly enhance our competitiveness in the important online segment and help us modernise our brand. Our Dutch colleagues have implemented the rebranding campaign within a very short period of time and we are very proud of what they have achieved. They were the blueprint for the other European markets.“

TUI Group continues the oneBrand strategy: After the Netherlands the French market has been rebranded from Nouvelles Frontières into TUI France. Now also the Belgium and the Scandinavian subsidiaries have been successfully migrated into TUI.


Video: "TUI Brand Migration – Nordics and Belgium" (en)