18 April 2019

TUI Sensimar opens first boutique hotel

With TUI Sensimar My Arbor, the first boutique hotel of the concept brand opened in south Tyrol today. TUI Group is further expanding its adults-only portfolio with the TUI Sensimar My Arbor hotel. From Summer 2019, the portfolio will include a total of 12 new TUI Sensimar hotels.

Featuring only 104 rooms, the modern 4-star boutique hotel is a small, individual hotel with a special flair and exceptional design. Surrounded by nature and inspired by a tree house, the new building, only constructed in 2018, stands for relaxation and inner peace. The design theme "tree" is omnipresent and has been implemented with great attention to detail. With the TUI Sensimar My Arbor hotel, the brand will open its first hotel in the mountains, targeting guests from Germany, Austria and Switzerland.

The wellness hotel in the Dolomites is above all suited for younger couples, wishing to enjoy their holiday together with authentic à-la-carte-cuisine and in a relaxed atmosphere. TUI Sensimar My Arbor, located at an altitude of more than 900 metres, offers its guests a panoramic view of the entire Eisack Valley. For hikers, bikers or winter skiers: the Valley station of the ski lift of the Plose skiing and hiking area is located right near the hotel.

Demand for adults-only hotels is growing. One in two holiday trips booked with German tour operators is for two persons without children in various constellations: couples but also brothers and sisters or parents with a daughter or son. TUI Sensimar My Arbor is the perfect place for guests attaching importance to tranquility, comfort, personal service and culinary diversity.

In the 2020 Summer season, the TUI Sensimar hotels will finally become part of the global lifestyle hotel brand TUI Blue and continue to attract adults seeking relaxation as “TUI Blue For Two“ hotels.