Las Palmas, 16 May 2022

TUI out in full force to support Pride Maspalomas Gran Canaria 2022 as Tours & Activities partner

  • TUI a key sponsor of the 21st edition of Pride Maspalomas
  • Excursions developed exclusively for Pride Maspalomas 202
  • Local TUI Team and followers enjoyed festivities on TUI float

TUI was celebrating its biggest involvement to date with the Maspalomas Pride 2022, as a proud sponsor of the 21st edition of the event, organised by the Freedom Association and taking place in Gran Canaria, May 5th – 15th, 2022. As the official tours and activities provider, TUI has developed excursions specifically for Maspalomas Pride 2022, including exclusive catamaran sunset sailings and 4x4 adventures. Furthermore, the TUI team was out to show off some LGBTQA+ pride, on hand to support (and enjoy) the festivities throughout the duration of the event at the TUI Pride Kiosk, and on the TUI float.  

“This is a fantastic event and I speak on behalf of everyone at TUI when I say how proud we are to support Maspalomas Pride 2022,” said Linda Phelps, Head of Operations & Delivery Canaries, Cape Verde & West Africa at TUI Musement, the tours and activities division of TUI Group. “TUI has long been a vehement supporter of LGBTQA+ rights and a pioneer in ensuring an open and inclusive workplace, and holiday environment. This event is about celebrating these efforts…and also letting our hair down to have some fun!”

In addition to offering exclusive tours and activities, both online via the official event website and in destination at the TUI Kiosk, the TUI team at the event will also be developing a more in-depth understanding the LGBTQA+ audience in relation to tours and activities preferences. Tours and activities are a strategic growth pillar for TUI and the insights gained during Maspalomas 2022 will help shape future experience development, both for LGBTQA+ events, and for the wider TUI tours and activities portfolio, which already includes excursions developed specifically for Pride Maspalomas 2022:  

VIP Exclusive Pride 2022 Sunset Sailing: A limited capacity experience with drinks, snacks, swim stops and a live DJ, sailing along the southwest coast of Gran Canaria, seeing highlights such as Tasarte and Mogan, as well as hidden coves and caves, before a sizzling sunset overlooking the Atlantic. A great end to an afternoon of glamour.

4x4 Beer Tasting Maspalomas Pride Exclusive: This LGBTQA+ friendly tour includes some rip-roaring 4x4 off-road action. through Gran Canaria's most remote corners and some beer tasting at Jaira brewery.

Exclusive Catamaran Maspalomas Pride Tour: This exclusive fun-filled excursion brings you on board one of the largest catamarans in the world for a sailing along the southwest coast of Gran Canaria – with an added sparkle of music and free-flowing drinks.

All excursions available for Maspalomas Pride 22 can be viewed at INICIO – Maspalomas Pride by Freedom 2022. To view all experiences available from TUI, visit

About TUI Musement

TUI Musement is a leading Tours & Activities business that combines a scalable digital platform with local service delivery in more than 140 countries worldwide. Available in all major holiday and city destinations to travellers around the world, including the 28 million annual TUI customers, there are currently more than 170,000 ‘things to do’ – including excursions, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, and B2B partners, including the world's leading OTAs, tour operators, cruise lines and travel companies. TUI Musement is one of the major growth areas of TUI Group and in FY19 generated a revenue of EUR 1.2bn, delivered by 9,000 colleagues.

About TUI Group

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 21 million customers.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.

Stephen Denton

Head of External Communications
TUI Musement
Contact details
+34 930 064 064