Palma de Mallorca, 30 November 2021

TUI selected as partner for’s new activities offering

  • TUI powering new dedicated tours and activities platform for package holiday and deals website,
  • Over 55,000 excursions, activities and attraction tickets now available
  • Partnership continues TUI’s strategic growth in tours and activities

TUI Group, one of the world’s leading tourism groups, has been selected by Ice Travel Group as the partner for the new tours and activities service on its package holiday comparison and deals website, TUI is powering a digital platform that adds a new 'Activities’ section to the website and app.

“The pandemic has made people realise even more the importance of making memories with their loved ones. Now travel is coming back, experiences are a great way to excite and inspire holidaymakers, both before they go away and whilst they are on holiday” explains Richard Singer, CEO of Ice Travel Group, which owns and TravelSupermarket. “Through the technology, curated experiences and service provided by TUI, we can now offer innovative additional products and have an incremental revenue source, which supports our growth strategy and desire to create an even wider service offering.”

The new 'Activities' section of the website and app enables customers to search and book 55,000 excursions, activities and attraction tickets across more than 100 countries and 1,000 locations. Experiences will be available in key destinations popular with users including city break and beach destinations across Europe, the U.S. and the Caribbean. They include everything from street food walking tours with a local in Rome, a parasailing adventure in Key West in Florida, an e-bike mountain tour and tapas tasting in Gran Canaria and a whale and dolphin-watching yacht trip in Tenerife.

The platform provided by TUI will also be utilised to set up new pre-holiday communication channels to enhance sales and customer service.

Experiences on are available to book now and the business is planning for immediate sales, adds Singer; “As travel continues to open up and bookings come in for the next few months and next year, we expect experiences to be popular in key European city break destinations such as Rome, Paris and Amsterdam, and sun locations including the Mediterranean, Canaries and the Caribbean. Experiences such as 4x4 tours of the less-visited North of Lanzarote or catamaran cruises in the Caribbean greatly enhance our offering.”

The agreement with The Ice Travel Group continues TUI’s strong growth in tours and activities including a steadily increasing number of partnerships with high-profile UK businesses.

“We are delighted that has chosen TUI as their preferred tours and activities partner and will leverage our new experiences platform to continue the rapid growth of their business,” comments Nishank Gopalkrishnan, Chief Business Officer of TUI Musement, the Tours & Activities division of TUI Group. “Tours and activities is the third largest segment In the travel industry and is primed for further growth, playing an increasingly important role in both the holiday decision making process and in the customers’ overall holiday satisfaction.”

About TUI Musement

TUI Musement is a leading Tours & Activities business that combines a scalable digital platform with local service delivery in more than 140 countries worldwide. Available in all major holiday and city destinations to travellers around the world, including the 28 million annual TUI customers, there are currently more than 170,000 ‘things to do’ – including excursions, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, and B2B partners, including the world's leading OTAs, tour operators, cruise lines and travel companies. TUI Musement is one of the major growth areas of TUI Group and in FY19 generated a revenue of EUR 1.2bn, delivered by 9,000 colleagues.

About TUI Group

TUI Group is a leading global tourism group and operates worldwide. The Group is headquartered in Germany. TUI shares are listed on the FTSE 250, an index of the London Stock Exchange, on the regulated market of the Hanover Stock Exchange and on the Open Market segment of the Frankfurt Stock Exchange. The TUI Group offers integrated services from a single source for its 21 million customers.

The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 16 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 130 modern medium and long-haul aircraft and around 1,200 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company.

Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development.

About and Ice Travel Group is part of the Ice Travel Group, which owns the and TravelSupermarket price comparison and deals brands. TravelSupermarket and joined together and became part of the newly-formed Ice Travel Group in the summer of 2021. MoneySupermarket Group is the major shareholder of the new Group.

Founded in 2005, simplifies what can be a complicated and frustrating process by putting fun and personality into holiday comparison, offering visitors the opportunity to compare a wide range of holiday experiences and find a great value deal to suit their tastes, availability and budget.

With all holiday packages covered by ATOL and the business awarded a Trustpilot rating of 4.7 out of 5 in 2019, customers can book with confidence through the site, safe in the knowledge that the range of affordable, low-cost deals across sun, city, ski, cruise and UK experiences are financially protected’s stature as one of the UK’s leading and most trusted travel companies was recognised by customers and the industry alike in 2019. The company won a host of high-profile awards that year including Travel Brand of the Year at the Travel Marketing Awards and Brand of the Year at the Travolution Awards.